Web Design

9 Best Visual Content Creation Software for Video Marketers

Why should you use visual content creation software? For the simple reason that visual marketing has become incredibly popular.

Think about it. 

With the rise of social media platforms like Instagram, Pinterest, and TikTok, our lives have become a never-ending stream of images and videos. 

We are scrolling through our feeds like an Olympic sport. The only things that make us pause mid-scroll are engaging visuals.

Plus, let’s not forget that humans are naturally visual creatures. We process visuals way faster than text. That’s why marketers have jumped on the visual marketing bandwagon to make sure their messages stick and play in our heads like catchy tunes.

According to a recent report, visual marketing offers the following benefits. The percentages show the share of marketers who have realized these benefits of visual marketing.

Image via Infobrandz

So, if you have not been using visual marketing, it’s time you start.

To make your work easy, I have compiled a list of the 9 best visual content creation software solutions.

Take a look.

Top Visual Content Creation Software You Must Try in 2024

In this section I have listed the best visual content creation software and their features. I have also listed their pros, cons, and pricing to help you make an informed decision.

1. Movavi Video Editor

Movavi Video Editor is one of the best visual content creation software for creating compelling and professional-looking videos. With Movavi Video Editor, you can edit and enhance videos to captivate your target audience and effectively convey your brand message.

You can easily trim, merge, and crop video clips to create seamless transitions and remove any unnecessary footage. It offers a wide range of visual effects, filters, and overlays to enhance the aesthetics of videos and make them visually engaging.

Movavi Video Editor also supports direct sharing to popular social media platforms, such as YouTube and Vimeo. This makes it convenient for you to publish and promote your videos across various channels. 

It also offers options for exporting videos in different formats and resolutions, suitable for different platforms and viewing devices.


  • Wide selection of visual effects, filters, and overlays
  • Option to add text, titles, and captions to videos
  • Built-in audio editing capabilities
  • Color correction and image stabilization
  • AI background and noise removal


  • User-friendly interface
  • Vast collection of stock images, and audio and video files
  • Directly upload to TikTok


  • Resource-intensive visual content creation software
  • Trial version includes a watermark on exported videos


  • Video Suite: $94.95 for a 1-year subscription
  • Video Suite+ Photo Editor: $104.95 for a 1-year subscription
  • Movavi Unlimited: $155.95 for a 1-year subscription

2. Canva

Canva is a popular visual content creation software that has revolutionized the way businesses and individuals create graphics and designs for their marketing campaigns. 

Whether you need to create engaging infographics, social media posts, banners, flyers, or presentations, Canva offers a wide range of templates tailored to different platforms and purposes. 

These templates serve as a great starting point, saving time and effort by simply customizing the existing designs to suit your brand and message.

Canva’s design output options are flexible and diverse. You can download your designs in various formats, such as JPEG, PNG, or PDF, suitable for both digital and print applications.

Here are the features that make it a great visual content creation software solution.


  • Drag and drop interface
  • Vast collection of professionally designed templates
  • Variety of design tools, including image cropping, resizing, and filters, to enhance visuals
  • Seamless integrations with popular social media platforms
  • Basic analytics and tracking features


  • Plethora of customization options
  • Collaboration features that facilitate seamless teamwork
  • Wide selection of stock photos, illustrations, icons, and other visual assets


  • Learning curve for complex designs
  • Limited branding capabilities


  • Canva Free
  • Canva Pro: $12.99/mo
  • Canva for Team: $14.99/mo

4. Piktochart

Another popular visual content creation software solution is Piktochart, which helps you create stunning infographics, presentations, reports, and other visual content. 

It’s a user-friendly platform with a wide range of customizable templates, design elements, and tools, making it easy to use even for those with no design experience.

Customization is another strength of Piktochart. You can easily modify templates by changing colors, fonts, and backgrounds, and adding or removing elements to match your brand identity or personal style.

The platform provides an intuitive drag-and-drop editor, enabling you to effortlessly rearrange and resize elements, and add text, charts, icons, images, and videos to create visually engaging content.


  • Extensive library of icons, images, illustrations, and shapes
  • Interactive charts, maps, and diagrams to effectively visualize data
  • Option to collaborate on projects in real-time
  • Ability to import images and media to personalize designs
  • Customization options to modify designs to match your branding


  • Easy to use
  • Data visualization tools
  • Versatile design elements


  • Free plan is limited
  • Learning curve for advanced features


  • Free
  • Pro: $29 per member per month
  • Enterprise: Custom pricing

5. Powtoon

Powtoon is a visual communication platform that allows you to create animated videos, presentations, and infographics. It is a powerful visual content creation software solution for businesses of all sizes, as it can be used to create engaging and informative content.

Powtoon has a vast library of pre-designed templates and ready-to-use assets. You can choose from a wide variety of themes, characters, backgrounds, and animations to bring your content to life.

With Powtoon, you have full creative control over your videos. You can add voiceovers, background music, and sound effects to enhance the impact of your content.

It can also generate attention-grabbing animated characters and avatars. These characters can be customized to resemble your target audience or represent your brand.


  • Drag and drop editor
  • Variety of animation options and effects
  • Various export options
  • Collaboration tools to enable multiple users to work on the same project
  • Analytics and tracking features


  • Easy to use, even for beginners
  • Extensive template library
  • Allows for extensive customizations


  • Some users report that the rendering speed is slow
  • Learning curve for those new to animation


  • Lite: $50/mo
  • Professional: $190/month
  • Business: $125 per month billed annually

6. Adobe Illustrator

Adobe Illustrator is primarily a vector graphics editor developed and published by Adobe Inc. However, it’s widely recognized for its versatility capabilities as a visual content creation software solution.

You can use it to create visually stunning and scalable graphics. With vector-based graphics, you can create designs that can be scaled to any size without losing quality.

Adobe Illustrator integrates seamlessly with other Adobe Creative Cloud applications, such as Photoshop and InDesign. 

Whether it’s importing Photoshop files for further editing or exporting Illustrator graphics for use in InDesign layouts, the integration of these tools enhances efficiency and productivity.


  • Comprehensive set of drawing and editing tools
  • Advanced typography capabilities
  • Ability to create responsive and adaptive designs
  • Live Shapes feature to dynamically edit and modify shapes
  • Real-time collaboration features


  • Versatile vector graphics software
  • Wide range of design tools to create complex and detailed graphics
  • Strong community support


  • Steep learning curve
  • Requires a powerful computer with lot of memory


  • AI Illustrator: Starts at $20.99/mo

7. PicMonkey

PicMonkey is an online photo editing and graphic design tool that allows users to create stunning visuals quickly and easily. 

It’s an excellent visual content creation software solution for creating social media posts, blog images, website banners, and marketing materials.

It offers a vast collection of customizable templates, fonts, graphics, and icons, empowering you to bring your creative vision to life. It provides the tools necessary to create visually compelling content that resonates with your target audience.

PicMonkey also caters to the specific needs of businesses and marketers by offering features that aid in visual marketing campaigns. 

The software solution allows users to create collages, photo montages, and photo grids, making it easy to showcase products, highlight special offers, or tell a story visually.


  • Comprehensive suite of graphic design tools
  • Background removal and touch-up tools for photo editing
  • Branding tools
  • Seamless integration with popular social media platforms
  • Integration with cloud storage services like Dropbox and Google Drive
  • Allows export and download in various formats, such as JPG, PNG, and so on


  • Intuitive and easy-to-use interface
  • Large library of templates
  • Can be used for a variety of tasks, including photo editing, graphic design, collage making, and social media graphics


  • Limited free trial
  • Lacks advanced layering features


  • Basic: $72 annually or $7.99 monthly
  • Pro: $120 annually or $12.99 monthly
  • Business: $228 annually or $23 monthly

8. Visme

Visme is a cloud-based visual content creation platform that helps businesses of all sizes create engaging and visually appealing marketing materials. 

With this visual content creation software solution, you can create a variety of content including presentations, infographics, social media graphics, e-books, and more.

For marketers and analysts, Visme offers the capability to create interactive data visualizations, such as charts, graphs, and maps. This feature enables users to present complex data in a visually appealing and easy-to-understand manner.

You can also add animations and interactive elements to your designs. The interactive can elements include clickable links, slide transitions, hover effects, and more.

The Brand Kit feature allows you to store logos, colors, and fonts for easy access, helping you maintain consistent branding throughout your visual content.


  • A library of over 100,000 pre-made templates
  • Drag and drop editor
  • Real-time collaboration and sharing
  • Basic analytics to track the performance of published content
  • Offline access


  • Diverse templates and assets
  • Tons of customization options
  • Options to export content in multiple formats


  • Free plan has limited features
  • Lacks advanced features, such as extensive customization options


  • Basic: Free
  • Starter: $29 per month
  • Pro: $59 per month
  • Visme for Teams: Custom pricing

9. Markup Hero

Markup Hero is a free screenshot and annotation tool that can be used for a variety of visual marketing purposes.

This visual content creation software solution allows you to capture screenshots of websites, documents, or other digital content, and then add annotations to highlight important information, draw attention to specific areas, or add comments. 

You could also create annotated screenshots of product pages to help customers understand your products better.

Additionally, your can use Markup Hero to create screenshots of social media posts and add annotations to explain your thoughts or to add humor. This can be a great way to engage with your followers and to make your social media content more engaging.

Whether you want to improve your website’s user experience, create more engaging social media posts, or make your presentations more informative, Markup Hero can help you achieve your goals.


  • Easy-to-use screenshot and image uploader
  • PDF markup
  • Option to collaborate in real-time on visual projects
  • Integrations with popular collaboration platforms, such as Slack, Trello, and Google Drive
  • Maintains version history


  • Easy to use
  • Freemium tool
  • Industry-standard encryption to keep visual content secure


  • Limited features
  • Some user have reported it being slow at times


  • Sidekick: Free 
  • Hero: Free for up to 10 markups per month
  • Superhero: $5/month


So, that’s my list of the 9 best visual content creation software to elevate your video marketing campaigns to new heights. 

From intuitive editing tools to seamless integrations, these top nine software options offer the perfect blend of innovation and efficiency to drive remarkable success in the world of video marketing.

Which of these visual content creation software solutions are you going to try? Let us know in the comments below.