Cookie Policy

This Cookie Policy explains how Velocity Consultancy (referred to as "we", "us", or "our") uses cookies and similar tracking technologies on our website www.velocityconsultancy.com (the "Website").

Velocity Consultancy is committed to being transparent about how we collect and use data. By continuing to use our Website, you consent to the use of cookies as described in this policy.

Velocity Consultancy may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help the website remember your preferences and activity over time, making your browsing experience smoother and more personalized. Cookies do not contain personally identifiable information unless you have provided such information to us.

Types of Cookies We Use

We use the following types of cookies on our Website:

• Strictly Necessary Cookies: These cookies are essential for the Website to function properly. They enable core features such as page navigation, secure area access, and form submission (e.g., our "Get a Free Quote" contact form). Without these cookies, certain parts of our Website cannot function.
• Performance & Analytics Cookies: We use analytics cookies to understand how visitors interact with our Website — which pages are visited most, how long users stay, and where they come from. Tools we use include Google Analytics and Google Search Console.
• Functional Cookies: These cookies remember your preferences and choices to provide a more personalized experience when you return to our Website.
• Marketing & Advertising Cookies: As a Google Certified Partner running performance marketing campaigns, we use cookies to serve relevant ads, track conversions, and measure advertising effectiveness. These include Google Ads cookies, Facebook Pixel, and Google Tag Manager.
• Third-Party Cookies: Some cookies are set by third-party services we use, including Google, Meta (Facebook), LinkedIn, and Pinterest. These third parties may use cookies independently in accordance with their own privacy policies.

How We Use Cookies

We require cookies to understand your needs and provide you with a better experience, and in particular for the following reasons:

• To ensure our Website loads and functions correctly for every visitor.
• To analyse website traffic and improve our Website structure, content, and performance.
• To measure the effectiveness of our digital marketing campaigns including Google Ads and Facebook Ads.
• To remember your preferences and customise your experience on our Website.
• To track conversions and user interactions that help us improve our services.

How Long Do Cookies Last?

Cookies can be either session cookies (deleted when you close your browser) or persistent cookies (which remain on your device for a set period). The duration varies depending on the type and purpose of each cookie. We only retain cookie data for as long as necessary to fulfil the purposes outlined in this policy.

Controlling Your Cookie Preferences

You may choose to restrict or manage the use of cookies in the following ways:

• Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the Website.
• To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout
• To manage Google Ads personalisation preferences, visit: https://adssettings.google.com
• To manage Facebook cookie preferences, visit: https://www.facebook.com/settings/?tab=ads
• If you have previously agreed to our use of cookies and wish to change your preferences, you may do so at any time by writing to or emailing us at info@velocityconsultancy.com

Links to Other Websites

Our Website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites, and such sites are not governed by this Cookie Policy. You should exercise caution and look at the cookie and privacy statement applicable to the website in question.

Security

We are committed to ensuring that your information collected through cookies is handled securely. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. The most recent version will always be available on this page. We encourage you to review this page periodically to stay informed about how we use cookies.

We will not sell, distribute, or lease information collected via cookies to third parties unless we have your permission or are required by law to do so.

If you have any questions about this Cookie Policy or how we handle your data, please contact us at info@velocityconsultancy.com