Automation is the ‘talk of the town’ as it is reducing human efforts and making complex processes simple. Almost every industry and each generation are getting fascinated by automation. Even the kids of this generation demand toys that work automatically. Long back, automation was just a term created by a Greek poet forecasting the future. It came into action with the industrial revolution in the early 1980s and never stopped and today reached its best and is still evolving.
Nearly every industry has acquired automation, say textiles, healthcare, agriculture, chemicals, banking, and FMCG. The increase in adopting automation is due to the unbeatable advantage to the business. Business automation landscapes are reaching new levels with artificial intelligence and machine learning. One of the estimates made by the institute of IBM business value stated that automation supported by artificial intelligence will make billions of dollars in labor value in 2022 alone. Business automation or business process automation can be stated as using technology tools for day-to-day repetitive and multi-step tasks.
Business automation brings efficiency in the operations, and managers can focus on the essential core business activities. Industry leaders believe that walking along with technological advancement will be one of the most affecting factors in the expansion and development of the business. The article will give you insights on business automation, its usage, and some of the vital tools that can be implemented.
The Need Of Business Automation
Automating the business operation is still not the choice for many businesses, thinking that they don’t require and have any need as the business is going well without automation. To a particular point, manual working can work well but when business starts expanding, it brings thousands of transactions and operations nearly unworkable manually. However, many new and small companies prefer to automate the processes as they are mindful of the gains. Below listed are some of the compelling reasons for automating the business processes:
- In the digital era, business process automation is the initial stage towards transforming and walking along with the trends. Functioning traditionally will be a big barrier if the businesses want to grow. For example, Nokia led when mobile phones were introduced and consumers started buying them. In today’s comparison, their market share has reduced drastically as they could not bring a quick shift to smartphones which others did. So, If the business processes do not change with changing times, competitors might do it and also attain your market share.
- Often, organizations are not able to find the gaps and cannot identify the cause of failure. As a result, they might believe that the current work process is performing fine although not reaching the goal. When business process automation is planned to be implemented, it needs a clear map of what will be automated and how. Therefore it brings process mapping and analyzing the gaps to deliver the desired result and making the workflow more clear and transparent.
- If Customer satisfaction is a priority, then BPA becomes requisite. Standards need to be maintained, companies can not provide different quality each time. The consistency in the quality can be achieved with a standardized, automated process only. Operational speed and consistency will increase with automating the required functions, which will grow customer satisfaction.
- The error-prone and lengthy processes can be automated to obtain correct results. Additionally, it will also reduce the stress levels of managers performing it. The business also needs to store the data for future needs, with automation, the data can be stored securely, easy to maintain, and accessible. The recording will be carried out in a consistent manner so that any comparisons needed in the future can be made easily.
Automation Tools That Make A Difference
Here are some automation tools that will simplify the workflows and efficiently handle everyday tasks.
Human resource management for any organization is crucial as it is the company’s most valuable asset, which should be handled rightly. Companies are adopting automation in HR to manage recruiting to off-boarding processes. When it comes to automating human resource management, HRM software is thought of that will eliminate paperwork and make the process fast track and accurate. New hires will not be spending days just doing the formalities and even the HR managers will have reduced workloads. Vega HR, Akrivia HCM, factoHR, and Zimyo are some of the HRM software providers. The software can also carry on the payroll, expense management, time and attendance tracking processes. All the data will be stored centrally, securely, easily accessible from anywhere at any time. HR automation will build a work culture that is free from bias and bring increased employee engagement.
Effective marketing to generate leads is one of the main concerns. Marketing is not a process that will display the result in a day, it is a process that needs nurturing and regularisation. With bringing automation in marketing, monotonous activities like bulk emails, advertisements, campaigns, social media management can be held faster and easier. Marketing is essential to reach the customer, generating potential leads and engaging them.Marketing automation is most of the time replaced with email marketing, which is just a part of it. The marketing software offers valuable features like personalized workflow building, providing analytics, working on omnichannel that collectively will make a customer-centric strategy and generate qualified leads.
Accounting automation automates the monetary process of an organization. As businesses grow, the financial structure also changes and becomes complex. Accounting software performs and gives correct results no matter the no. of transactions which, manually is a risk. The software will be a big saver of time and extra-human effort that can be put into other essential activities. Accounting software is also capable of integrating with other tools making the process accurate, quick, and reliable. The market has numerous accounting software, so choosing it correctly will benefit. The financial structures and policies are different according to the type of organization and so the needs. Even vendors offer customization to have an automated process that suits them best.
Customer relationship management automation automates the customer-centric and sales-related process. The customer is the one through which the business runs and needs proper assistance. CRM software makes the tedious sales process simple and fast and also bridges the gap between marketing and sales teams. Some of the features CRM software can bring are maintaining the required contact database, document management, document comparison, lead nurturing, analytics, report generation, data audits, and data integrations.
We must know that there are varieties of CRM automation, depending on your industry, so you must choose the right one for your industry. For example, if you own an accounting firm and you are looking for CRM automation, you must look for accounting CRM software. This way, CRM automation will surely fit with your business and have greater results
Some of the widely used CRM software are Zoho CRM, Hubspot CRM, Salesforce, monday.com and Freshsale. CRM automation will boost productivity in the sales process, improve customer experience, and help make critical decisions.
In big projects, things get complicated. And if you don’t follow a good project management process, it will be challenging to stick to your deadlines and financial goals. That’s when project management automation comes in. It allows you to oversee your tasks more efficiently and without much hassle.
One of the examples of good project management software is Builder. It is designed specifically for the construction industry to help them easily complete large and often complicated construction projects. With automated emails, scheduling and financial tools, and many more useful features, this platform helps not get tangled in the project and complete it within budget and on time.
In A Nutshell
Automation is no more a luxury, it is becoming a basic need, and not all luxuries are expensive. Today’s market offers software at competitive rates, the only thing is to make the right choice. A business, whether it’s new, small, or large automation will surely bring advantages. The modern and competitive world requires performing the best in order to sustain and that can come with automation. Hope this article gave you a better idea on business automation.