In the corporate world, video search engine optimisation (SEO) can boost your company video’s online presence and engage your audience well. This is another kind of work after creating a high-quality video and tracking its initial performance. Having a well-placed video SEO strategy can bring the numbers you want for your video.
Follow these steps for your video SEO:
1. Conduct Keyword Research
Your SEO won’t work without keyword research. To start, identify the phrases and keywords the target audience will use when searching for video content with Ahrefs or Google Keyword Planner.
Look for keywords with high search volume yet low in competition. Once you have them, rewrite your video titles, transcripts, and video description.
2. Come Up with Engaging and Relevant Titles
The video title is the first thing people and search engines will see. Make sure that it’s catchy and descriptive. Incorporate the primary keyword in the title for higher rankings.
A compelling title draws attention and views to your video and tells search engines what it is about.
3. Write Detailed Video Descriptions
Like YouTube videos, your video should have a detailed description summarising your content if you want a fair shot at SEO. Write at least 250 words to give search engines an idea about your video. Include keywords, links to your website, and social media channels to give your other pages substantial web traffic.
4. Put Accurate Tags
The appropriate tags will signal to search engines about your video’s context. Mix general and specific tags, including primary keywords and other related terms. Don’t use irrelevant tags to avoid affecting your ranking and confusing search engines.
5. Include Transcripts and Closed Captions
At first glance, keeping up with closed captions and transcripts may be hard. But they’re beneficial for these reasons:
- They make the videos accessible to a wider audience.
- Those with hearing impairments will know what your video is about through transcripts.
- Search engines can crawl closed captions and transcripts. The more keyword-rich they are, the higher the chances of hitting the top spot of Google search results.
You can include the video transcripts in the description or create a separate file. Incorporate all keywords seamlessly for better rankings.
6. Optimise Your Video Thumbnail
Thumbnails attract clicks to your videos. They’re the visual representation of your video when it appears on search results.
Create high-quality video thumbnails that depict the actual context. Use text overlays when possible and appropriate. Refrain from misleading thumbnails to increase your click-through rate and avoid high bounce rates.
7. Add Video Sitemaps
Give search engines an idea about your video content with a video sitemap file. This will make your videos more searchable and indexable.
Include the title, description, URL, thumbnail URL, and video duration. After creating the sitemap, submit it to Google Search Console.
8. Embedding and Sharing
Embed your videos in blog posts across your website. Share these pages on your social media accounts to get more traffic. Embeds serve as a backlink, which can enhance your search rankings. Create call-to-action (CTA) buttons for viewers to share your videos in their own accounts.
9. Optimise for Mobile
People use their mobile phones to surf the internet and watch videos. Keep mobile use in mind if you want your video to reach more people. Here’s how you can do it:
- Choose a responsive video player that fits the mobile format well.
- Some of your video’s best mobile aspect ratios are 16:9 and 9:16, and you can also use 1:1.
- Consider a vertical format to make your video viewable in Instagram Reels, Stories, and TikTok.
- Compress video files without compromising their quality. MP4 and H.264 coded are suitable formats.
- Keep your video under two minutes to hold the viewers’ attention.
- Alert users whenever you drop new videos with push notifications.
Engage your viewers by prompting them to watch the videos until the end and leave comments right after. For a more urgent approach, include CTAs in the video. Your video will likely rank higher if there’s more engagement.
10. Maintain Consistent Branding
Use the same logo, style, and colour scheme across all your videos to create cohesive branding and build trust and brand recognition with your followers.
11. Track Performance
Monitor your corporate YouTube video with Google and YouTube Analytics. Work on improving the video’s areas for improvement. Continue refining your video optimization strategies to maintain high rankings in search engine results pages.
Achieve Your Video Marketing Goals with Dream Engine
Optimising your corporate video for SEO purposes is a multifaceted task, and corporate video production Sydney experts know that too well. It begins with keyword research and incorporating all the keywords into your content, tags, descriptions, and everything else to rank higher in search engine rankings. Your video strategy may go as far as YouTube SEO to reach the top-ranking spot.
Since SEO is an ongoing process, video production companies like Dream Engine can handle your video marketing strategy and maintain your corporate branding. The team can help you conceptualise, create, and execute the entire video strategy from the ground up. They will enhance your company’s online presence with an engaging video.