Off-page SEO ranking factors are not as important as they used to be. But, they do still play a big part in ranking your site on SERP. One of the best ranking factors is trustworthiness and authority. If you have established authority with the relevant community through backlinks, then ranking will become much easier for you.
Link building has always been an essential ranking factor and it still plays a very big part in ranking websites on SERP today also. However, there was once a time when we were forced to build links manually because Google’s Penguin update made it nearly impossible to spam or automate link-building campaigns. Nowadays, manual link-building processes are not much different from automated SEO processes because you’ll need to keep your anchor texts relevant and natural.
Every time a major change is made in ranking algorithms, Google emphasizes more on user signals rather than ranking factors that were primarily based on keywords or anchor texts. When a searcher clicks through a result and ends up reading an article or watching a video, the probability of that person searching for something similar increases significantly over time. That’s why social media communities are today considered amongst one of the best ways to attract organic traffic to new websites because they allow users to create new profiles for themselves with rich content.
Guest posting is one of the common link building methods.The main objectives of guest posting is to attract new customers, build your brand, and grow brand awareness. It helps with both link building and reputation building. When you write a guest post for another website or blog, the site often lets you link back to your website in the post or author bio. This link adds a site to your backlink profile.
If you are not yet utilizing the power of social media influencers, then you are missing out on a huge opportunity. Influencer marketing allows you to reach out to new prospects and increase brand awareness by elevating your content.
Building a brand
Branding is much more than just a cool logo or a well-placed ad.
You need to do more.
Amazon founder Jeff Bezos put it even better: “Your brand is what other people say about you when you’re not in the room.”
Your brand is your reputation!
Therefore, you need to build your brand in a way that leaves a mark on the minds of your audience.
Q&A websites are a great way to get a lot of visitors. Join high PR Q&A sites, search for queries related to your business, blog or website and give clear answers. Provide a link to your website which can help you get more attention.