Today’s marketplace is completely saturated, hence entrepreneurs need to focus more on their online marketing efforts to attract more customers and to compete in the highly competitive market. Thankfully, you no longer need to invest in expensive and complex marketing campaigns reach your target audience. All you need is to think out of the box, and be motivated to create a lasting impression in the minds of the consumers.
Along with direct selling, advertising and sales promotion marketers should concentrate on offering creative content.
Know your audience
Your target audience is that group of consumers whom you want to send your marketing message and convert them into potential customers. Reaching out to a broader category of consumers is not needed as your message will be ignored in most cases. It is very important that you target your marketing message to only those who are receptive to your kind of products or services. For example, Google Analytics can assist you in understanding and identifying your existing customers and who are the most suitable to be your target audience. Using this tool you will be able to learn the demographics and geographic location of your prospective customers.
Consistency in delivery time and product quality is what most customers expect from a company. The quality of customer experience is the key to customer satisfaction.
Instead of searching and scouting for new customers on your own, you can let them find your company online by using effective content and information. Provide these prospective and new customers the content which are they searching.
- You can attract new customers with help of SEO (Search Engine Optimization)
- You can run innovative YouTube campaigns
- Actively post and reply on different social media platforms.
Testimonials left by customers or users are vital elements which can be utilized for your content. These testimonials are unbiased comments, prompting new users to buy and try. They are very helpful in establishing your brands credibility and gaining trust. Just publishing your customers’ testimonials on your website is not enough, you will need to make them attractive and readable.
- Adding the product image, makes the testimonial more impactful
- Video testimonials by customers are more effective
- Publish the testimonials on as many social media platforms possible
Referral program should be an integral part of your strategy to gain and attract new customers. This strategy will appeal to new customers and at the same time will be beneficial to your existing customers. Few methods to earn customer referrals are:
- Reward your associates
- Offer partner program to deserving candidates
- Create a smooth and rewarding referring experience
- Get involved with your users on social media platforms
Staying connected with your existing customers is very important for a business to succeed. By collecting email ids of people visiting your website or blog, you will be able to differentiate between prospective customers, active customers and inactive customers. This separation of categories will help you in sending different newsletters to the respective categories. You can attract new customers by offering them special discounts or free samples.
Your customers have a right to be heard and they will appreciate it when their feedback is taken and responded. Never leave customers queries unanswered. Handling customer feedback positively will win you loyal customers.
Velocity Consultancy is a Mumbai based Website Design and Development Company. They are specialized content writing service providers which will help you in establishing a great connection with your target customers. Content marketing will help in enhancing your brand visibility and changing the perception of the industry towards your google ranking and brand. Visit www.velocityconsultancy.com for more information.