Most businesses often wonder and ask why SEO is important for their eCommerce websites?
The answer to their doubt is that SEO not only helps in securing the website traffic, but it also allows optimization of specific product pages for attracting maximum traffic in order to boost the most profitable and viable pages. SEO ensures that the user experience is improved and better than before.
SEO technologies are growing and changing at a rapid rate. Using different widgets, tool webmasters and third-party apps, optimization of the e-commerce website become extremely easy, whereby resulting in better results with the least manual work.
Earlier most e-commerce websites preferred using short-form content on their product pages like a simple title and a brief introduction of the products along with relevant photos. But with the changing times, as per the end users’ requirements and search engines preference, each and every website is now switching to long-form content. Hence providing users with the ultimate experience in a specific segment.
Long-form content offers more interactional phrases leading to an increase in more relevant search queries. They also help in differentiating brands from their competitors.
Hence describing products in detail and providing insights on the product pages will surely attract more relevant customers. Quality long-form content and high authority e-commerce link building are the two most important factors that help you rank for buyer intent keywords.
Social media has been ranked the most popular interactive platform in today’s times. As per a research, 52% of e-commerce companies using social media marketing, are having a profitable ROI.
2/3rd of the entrepreneurs interviewed, believe that the popularity of social media marketing will increase over the time.
96% of e-commerce companies have increased their budget allocations for social media marketing for the coming years.
The ideal method to increase more visibility is by encouraging more social sharing amid visitors all through the buying process from an e-commerce website.
Social media marketing helps e-commerce website in sharing and posting their products on social media platforms. It helps in generating social opportunities, enabling audiences to get engaged with the e-commerce website. Social sharing eventually assists brands in improving their visibility across all search engine and on various social media channels.
Local SEO along with new upgraded technologies can help millions by improving the local search ranking on different search engines. E-commerce generally focusses and operates on a country level targeting a bigger audience in order to earn higher profits. In this process most e-commerce companies tend to overlook on implementing local SEO strategy.
Local results will help in making your brand more relevant and visible for the targeted customers through an e-commerce website.
Local strategy will help in targeting the niche market more efficiently. This helps in differentiating your brand popularity as compared to your competitors, by presenting more genuine results to the targeted audience.
Are you looking to implement a SEO strategy for your e-commerce website? Velocity Consultancy is a Mumbai based SEO Company offering cost effective website promotion services to our clients globally.
We carry a result driven approach in order to achieve Top Search Engine rankings for our clients. Our technical expertise for Search Engine Optimization strategy with planning is custom-made and unique for each project helping us to ensure good ranking results to our client’s website promotional campaigns. Velocity Consultancy can help you in creating the best websites which can offer you the best balance between SEO and the latest trends in designing.
Visit us at www.velocityconsultancy.com for more information.