Need of the Hour – Creative Web Designing

You can give your business and brand an unmatched edge over your competition by hiring a creative web design firm to design your new website. Traditional web design firms generally focus only on putting together a website with suitable information which works functionally.

Experts prefer and vote for websites that work functionally and offer required information to the customers, at the same time having more focus on the appeal and look aspect. They believe that websites which integrate the traditional marketing ‘wow factor’ for capturing the users attention, tend to have a lasting impression in the mind of customers.

Just visualize a billboard having brilliant graphic design along with great images. Compare it with a simple advertisement on the roadside which consists of only a name and number. While you may have noticed both, the creative billboard will attract you and it is much easier to recollect and remember.

Similarly visualize two websites, one having a flash intro page, running a group of colorful images along with lively music, grabbing our attention. Next, a simple website showing you pure text and a plain navigation system. This variance is so huge it is like you are comparing an olden day’s Black and White TV with the latest 3d Movie Theatre.

By employing and using the latest and greatest technology, a creative web design firm deploys Flash, jQuery, and HTML5 to visually involve and attract the user. However only developing a visually attractive website is not the end of the game.

Few years back, many graphic designing companies saw the emergence and growth in the market for web services. Most of these firms had workforce having very little or no web experience to offer web designing services. These firms did not realize that along with functionality, valid mark-up, cross-browser compatibility, or SEO are equally important to design a successful website.

Therefore whenever you are planning to hire an outsourcing website designing firm, you should definitely look into their operation and quality of workforce. In a creative web design firm, the individuals developing your website should be working as a team. It should not be a single individual working on all the aspects. The days of all-rounders are over, it is very important to have an individual ‘designer’ as well as a ‘developer’ work on your web development project.

A designer is usually the creative one, his goal is to create a visually alluring design for your approval. He will present you with a static image of what your website will look like. This image is much easier to edit and make changes as compared to making changes in a coded website design.

Once you accept the design, a developer then converts this graphic image to a web format in standards compliant code. They will implement Content Management System (CMS) and at times Search Engine Optimization (SEO). Once all this is in place, your brand new creative web design is all set to hit the internet.

While choosing a creative website design firm, you need to select a firm which will be able to achieve all of your needs by developing a website matching your brand image and captivating the user at the same time. The users should be able to navigate the website without any troubles, it should be ranked well on search engines and eventually earn more conversions for you.

We at Velocity Consultancy are obsessed with the latest trends and web technologies. This passion drives our design process and assures the development of high-quality websites incorporating technologies that suit their business and requirements. Visit us at to learn more about our offerings.