A successful eCommerce website design relies on the appropriate colours, images, and visuals to persuade visitors to make a purchase. Your eCommerce website design should attract new consumers, provide them with a great user experience, and showcase your business to its full potential.
Aim for Simplicity
A minimalistic design makes a website more accessible, easier to scan, simpler, and more attractive. As a result, the user has an incredible experience. A website with fewer features and graphics loads quicker, and a fast website boosts SEO, creates happy visitors, and provides several other commercial benefits. A clean and basic website often has a clear structure, which search engines like Google can readily interpret.
A website with a clean, simple design will increase sales and conversion rates by providing an excellent user experience. If your website’s design is complicated and aesthetically congested, visitors will assume it is not current or professional and could be hesitant to purchase from it.
Understand Your Target Market
Your first step is researching your target demographic and attempting to understand their online consumer behaviour and preferences. This way, you know what to include in the design of your ecommerce website.
Suppose you currently have a physical or online business and are looking to improve the design of your ecommerce website. You could also use the data you already have about your current consumers and send an email survey to your most loyal customers. You will need to base your responses on market research if you only just are starting your business.
Once you better understand your intended audience, you will have a more precise concept of their preferences and what they find attractive. Use this as a guide when making design decisions; always keep your audience in mind when selecting a colour palette and pictures.
Concentration on the User Experience
The user experience, or UX, refers to the experience that a visitor to your website will have while browsing through it. The purpose of selling is to get customers to add products to their shopping carts. However, if your website’s navigation has hundreds of options, users will lose interest and quit your site.
To deliver a positive user experience, your website design must be comprehensive and built with usability in mind. The home page is often the first page of your website that a user sees, and you want to make a positive first impression.
To attract consumers, the product categories must be easily accessible on the homepage and include the store’s most popular items, a coupon discount, or a deal, if available. The consumer must understand what your shop is about and recognises your brand’s identity at first sight on your home page. If your business lacks certain products momentarily, but you have dedicated sections, you can go ahead and use product mockups to fill the gap for a better user experience rather than have it empty.
Create a Website That Is Mobile-friendly
There are billions of mobile internet users. Having a mobile-friendly website is crucial for search engine optimisation, and Google considers this factor when ranking sites in its search results. If they are not responsive, it is pretty unlikely that they will appear in the initial results.
A mobile-friendly website must have a design that adapts to many screen sizes and is simple to browse across them all. The top website builders already provide pre-built templates that use this functionality, so it makes sense to have the same functionality on your website.
Test your mobile website using Chrome’s mobile emulation to determine if your pages are running correctly.
Simply the Checkout Process
Cart abandonment rates should be as low as possible, and one way to do this is to provide a fast and straightforward checkout procedure. If too many stages are involved in completing a transaction, the consumer is prone to abandon it halfway through.
If the pages take an excessive amount of time to load, the information required to complete the checkout is unclear, or the website does not convey that the payment is safe, you risk losing many purchases. Pay close attention to simplifying the procedure while simultaneously ensuring its total security and demonstrating to clients that they are protected.
The Bottom Line
A well-designed ecommerce website has the potential to increase the value of your business significantly. The eCommerce website design does not have to stay the same after being published and updated to reflect new trends and your online store’s analytics. Analyze them thoroughly and identify areas where you can improve the design.