With over 2.7 billion active users on Facebook, the social media giant seems like the perfect place to promote your business. However, where there are lots of people there will be lots of competitors as well.
So, how can you stay ahead of your competition?
Well, you are going to need strong brand awareness. And for that, you’ll need to properly define your brand.
In this article, we are going to show you how to build a strong brand identity using Facebook.
But first, let’s figure out what having a brand identity actually means.
What Is Brand Identity?
Brand identity refers to the collection of elements that a company creates to portray the right image to its customers.
The brand name, logo, slogan, colors, the typography and graphic styles you use, and the voice and tone of your company are what makes up the identity and personality of your brand.
How Can You Build A Brand Identity Using Facebook?
- Ask Yourself a Few Questions
Before setting up your company’s Facebook page, you first need to ask yourself a few questions. These should include:
- What is your brand about?
- What do you want your brand to accomplish?
- What makes your brand different from the others?
- Who is your target audience?
- Are there any influencers that might fit with the personality of your company?
By answering these questions, you’ll hopefully get a better idea of how your brand should look and how you are going to promote it on social media.
If you’re having trouble finding the answers, consider consulting with a company that offers brand identity services.
- Create Your Facebook Page
Now it’s time to create your company’s profile. Start by filling out the “About” section with some of the answers to the questions that we’ve mentioned previously.
Remember to be thorough when describing the company. You’ll want to let visitors know exactly what you are about. Also, make use of powerful words that emphasize the main ideas behind your brand, such as “affordable prices” or “quality products.”
Don’t forget to include a link to your website, since, typically people who find you on Facebook and are interested in your company are very likely to go to your website to learn more about you.
After that, start working on the visual elements of your page. Include your logo in the profile picture. When it comes to the cover photo, choose something that will convey the personality of your brand.
For example, if your brand is focused on a younger audience, use flashy colors, bold fonts, etc.
And finally, show off the history of your company. Add milestones to your business’s timeline to let people know how you got to where you are now. Mention events that you think will be important both to visitors and to your brand as well.
These could include new certifications, making significant positive changes in your business, awards, etc. This will not only help you solidify the message you are trying to send but will also build a sense of trust in potential customers.
- Post Content
Having a Facebook page well put together is great for establishing your brand identity, but now it’s time to promote it. And for that, you’ll need to post content. The key here is to be consistent both in the frequency of your posts and in the message you are trying to convey.
In regards to frequency, post content regularly. However, keep in mind to not post content too often, otherwise, you’ll do nothing but annoy users by flooding their news feed. Keep your posts to several times per week.
When it comes to the message your posts will convey, you’ll need to choose the voice of your brand. When developing and promoting the identity of your brand, try to think of your brand as being a person.
It has its own personality, its own language, its own tone, and its own purpose. Your brand can be friendly and warm towards other people or it may be authoritative and professorial.
If it’s the former, your brand would speak in a more simple, yet fun tone. It would be more personal, honest, or humble and its purpose would be to entertain or engage with people.
If it’s the latter, your brand would use more complex and serious language, filled with acronyms or industry-specific terms. It would communicate in a more scientific or clinical tone and its purpose would be to educate and inform people rather than entertain them.
In other words, the voice of your brand is a personified interpretation of who you are as a company and how you interact with your target audience. Once you have found your voice, stick to it and use it when posting content.
Your content also needs to be valuable and provide relevant information to your target audience. Don’t just post for the sake of it. What you want your content to do is to keep users engaged in order to build a long-lasting relationship with them.
Be sure to include visuals, such as images, videos, infographics, etc in order to attract the users’ attention. In fact, content with relevant images receives 94% more views compared to posts that do not contain images.
- Encourage Users To Post Their Own Content
Encouraging customers to post photos or videos of them using your products will not only help you establish a strong relationship with them but will also help build the identity of your brand.
Don’t forget to use a branded hashtag when doing so. This way, you will be able to spread around the name of your company.
Now, when creating a hashtag, make sure that it reflects your brand. You’ll need to keep it short and easy to type, all the while keeping it original at the same time.
When creating your brand identity on Facebook, remember to ask yourself the important questions to narrow down the personality of your brand.
That will give you a better idea of how your brand will look and how you are going to promote it.
Also, finding the voice of your brand is crucial in both establishing your brand identity and in promoting it as well. In regards to content, make sure to post regularly and provide valuable information to your target audience.