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SEO Metrics Marketers Should Know About

Deciding who you want to be is one of the greatest challenges students face in their life. Firstly, it has to do a lot with fear. We believe that once a choice is made, you cannot change anything. Actually, you can, but it’s always better to follow the original plan to avoid failure.

When choosing your future career, you must keep several aspects in mind. Most likely, you don’t want your profession to be boring, you yearn for professional growth, and you want to be in demand.

Well, while there are other options, you can become a marketing specialist. Here are the reasons to become one:

  • it offers a variety in your work;
  • it’s one of the fastest-growing industries;
  • you can work in any part of the world;
  • it’s quite a social job;
  • marketing professionals are in high demand.

The profession comes with challenges, which means you have to study hard for it. If you want to become a great marketing specialist, you can’t rely on services like AssignmentMaster blindly; you need to know what your paper is about.

Let’s say that you order a paper on SEO metrics. Getting your paper done by others will win you extra free time, but knowing the metrics is crucial for your work.

,p>Search Engine Optimization is one of the crucial aspects of any digital marketing strategy. It’s the best way to improve your online presence and visibility. Besides, you need SEO metrics to check out the results of your work.

There are countless variants of SEO metrics, too much to discuss in one article. Instead, let’s focus on the five main SEO metrics you need to know if you plan to work in marketing.

Organic Traffic

Whenever you’re dealing with digital marketing, most likely, you will come across a word combination “organic traffic.” So, what is organic traffic?

It’s an SEO metric that allows measuring the amount of traffic your website gets from the search results of users in engines like Google and Yahoo.

Website owners are focused on organic traffic because it’s free. Thus, people google something, your site pops up, they visit it, and you get the traffic.

And you don’t have to spend a dime on it, as it has nothing to do with paid advertising or social media. If the site is visible and ranking high, the owners get more free traffic.

Checking out the organic traffic doesn’t require much. All you need is a Google Analytics account. Log in to it and find “Audience” on the dashboard. Select Overview, and click “Add Segment.”

There, you need to select “Organic Traffic” and apply it. After that, you can check out the organic traffic, which is displayed as a percentage of your total traffic.

CTR or Organic Clickthrough Rate

CTR or Organic Clickthrough Rate is another crucial aspect of digital marketing. Basically, CTR helps businesses understand what works and what doesn’t when reaching out to a target audience.

The word “organic” is used as CTR shows the number of people that decide to visit the website when they come across it in their organic search results. The percentage is counted in a simple manner.

Let’s say around 500 users see the website in their search results. Out of them, 100 users click on the site. This means your CTR is 20%, and 20% is already a good result.

To check out the CTR, you need to use Google Search Console. Go to the console, find the “Performance” panel, and click on the “Full Report” Button. There, you will be able to see the main feed results.

Exit Rate

It’s crucial to know what keeps the visitors on the site and what makes them go. There’s content that attracts the visitors’ attention and the one they pay little to no attention to. In digital marketing, it is believed that the page with the highest exit rate contains the weakest content.

The exit rate is an SEO metric that shows the last pages that users visit before exiting the website. According to that logic, the last page that users view before exiting the site contains content that is not enough to engage the visitors. Thus, it should be changed or replaced with something different.

To check the exit rate, you can use the Google Analytics account once again. Find “Behaviors” in the left sidebar and click on it. There, choose “Site Content” and select “All Pages.” Thus, you will see which page has the largest exit rate on the website.

Pages Per Session

Want to know how interesting the website is? You should use the SEO metric known as Pagers Per Session or Page Views Per Session. This metric allows you to indicate the average number of pages on the website that users access per session. The more pages the users view, the better, as visitors find the website appealing and stay on it longer.

To check the Pages Per Session metric, once again, you turn to Google Analytics. Log in to the account, and click the “Acquisition” in the sidebar. There, select “All Traffic,” click on “Channels,” and view the SEO metric.

Page Load Time

The previous SEO metrics were more about the behavior of users, but you need to know the behavior of your website as well. That’s why you need to check out the Page Load Time.

As the name suggests, this metric shows how long it takes for the page content to load. If the page content loads too long, there’s a chance that the user will leave the site without checking it out.

To monitor the Page Load Time with the Google Analytics account, go to “Behaviors” and click on “Site Speed.” You can check out the load time of all pages or focus on particular pages.

Final Thoughts

As mentioned above, there are countless SEO metrics to learn. The five you have here are just the tip of the iceberg. However, they are enough for starters in digital marketing.

If you know these five, you can proceed to learn bounce rate, keyword rankings, backlinks, referring domains, and other SEO metrics that can come in handy in your marketing career.

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