As you’ve probably already noticed, these days a good digital marketing strategy is the foundation of success. Even if your business is not an internet business, being online is a must. Due to tools like search engines, mobile applications, or Google Places, even locally-run businesses such as hotels, restaurants, or barber shops, cannot ignore this rule.
However, many of the owners of such small businesses do not know much about successful internet marketing. Even if they do, they would perhaps hire an agency. But it is not always affordable, and moreover, its activities may be sometimes expensive and ineffective.
In this article, we will present some simple and affordable tips for an effective and successful digital marketing strategy.
In today’s digital marketing, social media is king.
It may sound obvious, but today there is basically no digital marketing without social media platforms. Big brands put lots of dollars into running their profiles on social platforms like Instagram, Facebook, or TikTok.
Luckily, the same social channels are available to everyone, which means your brand as well. Facebook or Instagram provide the same affordable and extremely effective marketing tools to everyone. Even small companies or brands are able to run extremely effective social media profiles even without spending a fortune or sometimes even almost for free. How successful you can depend on your creativity and knowledge.
So, never miss an opportunity to efficiently and consistently build your activities on social media. Post content often and preferably at the same time of the day or week. Show originality and authenticity. This is what users will notice and appreciate!
Use user-generated content (UGC)
User-generated content (UGC) sounds mysterious. Well, you’re wrong! There is no magic in it: it is simply the content that is created by the users of your website, Instagram profile, or your page on Facebook. Not by you.
It has many advantages: first and foremost, it is authentic. Secondly, it is favored by the search engines like Google. What’s more important your potential customers have one definitely significant additional value. It is the fact that other people talk about your products and hearing that increases (or decreases) trust in your brand
Don’t ignore the opportunity to create a UGC. Hook to achieve it? ask people for feedback and comments, nothing to ask. Many of us love to comment on various topics and will be happy to write something about your business. Customer comments and opinions are extremely valuable. They not only advertise your business better than anything else but also serve as a roadmap for improving it!
One company that does a great job of using UGC is Cruise America. Cruise America is an RV rental company that allows customers to share their photos and videos of their RV trips on the company’s website and social media channels. This UGC helps to create a sense of excitement and adventure around RV travel, and it also helps to build trust with potential customers.
Organize a giveaway with prizes
Giveaways, raffles, sweepstakes, or contests with prizes have long been a perfect way to attract new customers. This is something that many of us like. Everybody likes to win something, sometimes.
The organization of the giveaway also has many advantages. It is not expensive. The prize in the contest does not have to be an expensive gadget. All you have to do is to give away the products you already sell or a gift card for your restaurant, hotel, or beauty salon. It is really affordable and very effective.
The same rules apply to the Internet. The Internet is full of raffles and contests. Instagram or Facebook giveaways are very popular. This type of promotion is used not only by small companies but even the largest global brands.
Organizing an online giveaway can seem difficult. But it is not if you have good and trusted tools like Socialman. Socialman is a giveaway app that allows users to participate in a contest or raffle by completing simple tasks on social media as well as participating in quizzes or polls. By using it, you not only get more followers on social media but also ensure that the competition is run properly and the winner is fairly selected.
Automate your activities
Digital marketing is becoming more and more advanced, which means that many tasks are not easy to handle. Especially if you do it yourself and run your own business at the same time. It is quite a common situation.
Automation is the answer to this problem. Freeing up time from repetitive and tedious tasks through automation enables you to concentrate on digital marketing strategies to grow your business. There are many tools on the market to automate your marketing activities. For example, if you run social media and want to post your content frequently, it’s not easy to do it manually. Luckily, there are a lot of tools on the market that will do it for you. All you need to do is plan your posts in advance, let’s say for the whole week, and create it in the application. The application then will publish for you at the scheduled time.
Although it may seem difficult and costly good digital marketing strategy does not always have to be like that. With some simple rules in mind, it can be implemented for your business as well. We hope you are no longer lost in the world of digital marketing.