With the tremendous rise in the usage of mobile devices and the increasing popularity of mobile phones; Companies will be having a major disadvantage if their website has not been designed to respond and adjust to mobile and other devices.
The best solution is to use a responsive website design. But, what actually is a responsive website? What does it look and/or feel like?
Responsive web design is the practice of creating a website which is compatible to work on every device and every screen size, no matter how large or small, mobile or desktop. The focus of Responsive web design is to provide an intuitive and enjoyable experience for everyone. Responsive Websites are beneficial to varied users, Desktop computer, tablets or cell phone users.
Some of the major benefits in incorporating Responsive Designing are
Higher reach to tablet and mobile audiences
Once upon a time businesses used to create two versions of one website. One for desktop users, and one strictly for tablet/mobile users. However with the ever growing viewership from mobile users maintaining two separate versions of one website is a very costly and time consuming practice.
With Responsive Designing you can have just one website which is compatible for use on all devices. This ensures that you can retain all your mobile viewers as well the traditional desktop users.
Lower Cost and Website Maintenance
Another benefit of using a responsive website is that it offers you a lower maintenance cost as compared to running two versions of one website.
Creating and building a Responsive Website can relatively expensive in the beginning. But the reduced cost of maintaining two separate websites does add up to make it more cost efficient.
Secondly it takes much lesser time to setup and maintenance too becomes easier and less complicated. It will also free up your time and allow you to dedicate to other important areas of your business.
Increase sales and conversion rates
With the improved user site experience, the developer no longer needs to redirect or use standardized style sheets (CSS) to get a consistent look and feel for the different websites. Stable user experience will have a positive impact on your conversion rates as the users are familiar with navigation and site or system use across all their devices. Responsive design gets rid of some of the obstacles that having multiple sites can present, i.e. in functionality, performance and consistent look and feel.
Consolidate your analytics and reporting
Site analytics tools like Google Analytics are now enhanced to handle multiple devices and responsive reporting. All the tracking and analytics will continue to function and will be consolidated in a single report, resulting in easier monitoring and analysis.
Increase your visibility in search engines
Responsive Design means managing one website with a single set of hypertext links; whereby reducing the time spent for maintaining your site. Allowing you to concentrate on link outreach with a consolidated Search Engine Optimisation (SEO) strategy. SEO campaigns are usually very time consuming and expensive, but by creating a responsive site, all of your efforts can be channeled to a single site, with unified strategy and tactics across devices.
Responsive design allows you to stay ahead in the growing competition and race. As the demand for media rich mobile internet and apps is growing, several important points need to be addressed; development and maintenance costs, visibility in search engines and better conversion rates. For expert opinion on creating a Responsive Website, contact www.velocityconsultancy.com