Your web address should have a creative, memorable store name that people remember, and developing a marketing strategy early on can give your business a leg up on the competition.
If you’re planning an e-commerce website, we’ve put up a list of things to keep in mind when designing and developing it.
Top 8 Factors to Consider for E-commerce Website Development
Protection of the website from malicious attacks.
The safety of a user’s machine isn’t the only thing at stake when they encounter a bug while surfing the web.
As an e-commerce business, you have to store a lot of data and info about your products as well as the customers that sign up to buy them, therefore security is a must.
Your business could be put in danger if your leads’ contact information is hacked and sold on, or if you lose vital data in the event of a data breach.
If you have an insecure website, you’ll be penalised by Google and other search engines. The lack of an SSL certificate and the HTTPS protocol is now being flagged by Google.
The absence of these two components will prevent users from accessing your site, and you risk losing sales if your certificate expires.
Concerns relating to registration.
Some visitors prefer to use a guest checkout form or a one-click-buy function instead of registering on an e-commerce site, such as maintaining their buying history or delivery address.
Take a moment to think about how many online accounts you have. A lot of people have a lot of different ones, and some prefer not to sign up for yet another one just to buy something once.
A guest checkout option may be a good idea for your eCommerce site if making a sale is more important to you than collecting the personal information of a few customers.
The address of your website can be included on the packing of the order or at the end of the shipping note.
Instead of asking for their contact information upfront, you may ask them to sign in with a simple form that includes their name, email, and phone number.
Regardless of the situation, you have the option to automatically create an account and send them the login information through email.
Payment options.
In the early stages of building an e-commerce website, offering every potential payment option may be too much, but restricting yourself to just one choice limits your market to those who use it.
According to Hostgator, PayPal, Alipay, Google Pay, Android Pay, American Express, Bitcoin, Square, Mastercard, Paysafecard, and 2Checkout are the most popular payment options.
You may want to look at some solutions including bitcoin, as it continues to grow in popularity, depending on the products you’re selling.
Costs of delivery.
Unexpected shipping expenses, as previously stated, are the primary cause of customers withdrawing their funds from their shopping carts.
It’s possible that they don’t know the rates or were expecting a lower sum, or that there are additional fees.
If you don’t have free shipping, you should include thorough information about shipping alternatives and pricing in the navigation with a link on each and every product page.
Online purchasing is a question of convenience.
In the broader context of e-commerce and online retail, the concept of cost of goods sold (COGS) also plays a vital role. COGS refers to the direct costs incurred in producing or acquiring the products that are sold by a company. It encompasses expenses such as raw materials, manufacturing costs, and direct labor. Understanding and effectively managing the COGS is crucial for businesses to determine their profitability and set competitive pricing strategies.
Designing a website that is in keeping with the goods you are selling.
When designing your website’s colour scheme, keep in mind the things you are selling.
For example, green, yellow, and purple are excellent colour choices for food-related e-commerce since they arouse hunger.
There should also be a lot of white space so that the design of the website and the food products don’t conflict.
The functional capabilities of mobile devices.
Mobile devices account for more than half of all online transactions, according to Criteo’s 2018 Global Commerce report.
Despite the fact that mobile apps are more likely to result in a purchase, an eCommerce site that is mobile-friendly will have a higher conversion rate.
After using a more responsive design, Walmart Canada saw a 20% boost in website conversions. The company also said that mobile orders were up by an astounding 98% from the previous year.
Investing in responsive design, such as resizable typeface and picture sizes, and mobile-specific features like hidden menus make sense in light of the growing number of people using mobile devices.
As far as product descriptions go, it’s imperative that they be optimised for mobile.
Properly displaying and describing the products.
Quality content is just as important to users as simplicity. Conversion rates rise with the inclusion of high-quality photos, video testimonials, and detailed product information.
Unfortunately, because customers can’t touch or feel or try on products they’re considering purchasing while buying online, product descriptions must suffice.
Customers will be more likely to purchase your goods if you provide features such as individual measurements in clothing, use purposes for equipment, and energy consumption for appliances.
Social validation
Make sure to think about how you can obtain and show customer feedback on your website to boost its trustworthiness.
As an alternative, buyers may also be able to post their own video evaluations and product photographs on the website.
On top of that, you can have a comment carousel with links to the products that have been reviewed on the main page of the website.
Conclusions
Making an eCommerce website requires careful consideration of a wide range of factors, which is an understatement of the utmost importance.
When it comes to creating a high-performance, user-friendly, and convenient online store, we have the experience and know-how to get you there. Although you can use WordPress, eCommerce plugins or software like Shopify, it’s not a simple task to achieve even if you do so.
If you’re interested in building a successful online store that will set your business apart from the competition, contact MediaOne to grow and scale your business