Social Commerce is gradually becoming mainstream for the majority of B2C brands. The consistent spike in the reach of the social platforms is a dominant factor that leads to the popularity of social e-commerce.
Furthermore, marketers say that almost the entire B2C industry will have its presence on social platforms in the next few years. Hence, the social media industry should be able to balance all these factors, making us feel what the future of social e-commerce beholds.
Reading this article will give you ideas about getting prepared for the future of social e-commerce.
Trollishly on the Prominence of Social E-commerce:
Marketing researchers state that e-commerce sales will cross $1 trillion by 2022, of which social sales contribute a considerable part. Such growth has taken place due to the continuous rise in social media consumption among people.
TikTok is one of the major centres for social sales. TikTok videos gain enormous reach over other video forms. Do you know what is the most viewed tiktok video? Many videos come on this list. All the social platforms are currently equipping them to adapt them to social sales.
A recent survey has revealed that nearly 74% of customers use social media to gather complete information about the products they are looking to purchase. Through this, you can also understand that social platforms act as the knowledge centre for brands to gain more information about the products they are looking to purchase.
Video Content is About to Transform:
Video Content is already the primary content from across the social platforms. The majority of social platforms have become video-dominant these days. All brands carry out the majority of promotions through video content.
AR and VR are slowly gaining considerable importance across social media. Moreover, these technologies are part of the evolution in video content. For example, TikTok, the central social platform, has AR filters to improve content engagement.
As the consumption of this content form is rising steadily, videos might become the only promotional content form in the coming years.
How Facebook Moulds it for E-commerce:
Facebook stands tall as the significant social application with the most users. It has launched features to make its social platform the focus for eCommerce. The Facebook Marketplace is an instant hit from Facebook.
It has been a great boon for small businesses as they can quickly sell their products through this section. Many understood the potential of this feature during the tough times of pandemic. Many countries went into lockdown at the beginning of this year.
Hence, people were hampered from moving out of their homes. Facebook Marketplace aided them in buying their essentials. It helped them spot the shops around a certain radius to contact and get the requirements. Hence, Facebook played an imperative role in ensuring the reach of essentials to people during the lockdown times.
The Growing Importance for Chatbots:
Chatbots are gradually gaining an essential role in social e-commerce. Trollishly states that conversations play a crucial role in earning and sustaining customers. Therefore, this has made chatbots an essential medium for conversations.
Chatbots have the ability to do interactions with customers instantly. Since purchasing products has become online these days, responding to customer queries. As noted above, people also broadly use social platforms to research about the products.
Since Chatbots can interact with the audience, they can address customer queries. A notable characteristic of chatbots is that they can interact with many people simultaneously, solving their questions.
Surveys suggest that chatbots have the potential to solve up to 65% of the total customer queries on their own. Since research is going into chatbots, they may be equipped further in the coming years to solve almost most customer queries.
Hence, Chatbots have earned massive importance in marketing in recent times. Because interactions play an essential role in helping a brand generate qualified leads. According to Trollishly, Chatbots are slowly becoming indispensable for social sales in the current times.
So, if you are a marketer but haven’t used Chatbots yet in your marketing, then start exploring it as they can assure you various benefits. Hence, start using Chatbots in your social sales. This is one of the primary necessities in recent times to develop an ideal conversation with the prospects.
Social Platforms will be the future of eCommerce as most companies are doing vigorous promotions in it. Hence, giving importance to social e-commerce is vital for a company to scale up its reach at a quick pace.
The above-given measures can help you to a massive extent in driving your growth. So, upscale your social e-commerce game by implementing the above-given tactics. With the rise in the number of people using social platforms, social sales will rise.
Hence, through this, you can understand that social E-commerce will sustain long-lasting importance. So, one can use the above listed measures to uplift social ecommerce business to the next level and have better growth.
Use the above given measures to gain a clear understanding about how social ecommerce has gained immense popularity in the present scenario. So, depend on this strategy and boost your growth accordingly.