How Important is Your Website for Business?Caption: A website importance to SMEs in the UK in 2013, by business size (Source: Statista) Your website is the heartbeat of your business. After all, it is here that most of your audience gets to know about you and formulate a first impression of your business. As such, the quality of your website will determine if you get quality leads that lead to higher conversion rates. However, before people evaluate your website, you must first get it high up in the Search Engine Results Pages (SERPs). Then only people can easily find you and know more about your company. So, pay attention to your website; it can either break or make you.
How to Improve Your Website (Without a Full Redesign)As a marketer, the ideal situation is to always have an unlimited budget in hand. You can then invest only the very best ingredients and nuke your marketing strategies sky high; this includes improving your website. However, most marketers will not enjoy such perks as they face a limited budget every year. Also, time can be a luxury you cannot afford. Tearing down and rebuilding your website from the ground up can be very time-consuming and costly. So, what can you do? There are many ways that you can employ to improve your website without needing a complete redesign:
Carry Out Regular Website AnalyticsWeb analytics is gathering key metrics on your website to understand how your website is performing. You need to have such information to analyze and assess how to optimize your website, making it more efficient. Bear in mind that this is a consistent effort, so you know the areas requiring tweaking and improvement. Google Analytics is a popular analytic tool that many use to help them gain insight into their websites. It is a free tool that provides a real-time analysis of your business – track your website activity and engagement, customer demographics, the effectiveness of your SEO strategy , and others. Another popular tool is the Pro Rank Tracker, which helps track your website’s search engine rankings across popular search engines/sites. You want to know where you need to boost your SEO effort.
Increase Website SpeedCaption: Sample web page performance check using Google PageSpeed Insights The speed of your website influences the online experience you give to your audience. A user will not be patient to wait if your website takes more than 2s to load; the user will leave and look elsewhere. You lose leads, and your business will suffer. Also, Google takes web page speed as a ranking signal. If your website is slow, you can be sure that you will not rank high in the SERPs. You lose visibility, and nobody can find you. Hence, it is of utmost importance that you look into ways to speed up your website. For your website to be accessible online, you need a web hosting solution from a trusted and reliable web host . You must engage a web host that promises a high uptime guarantee with resilient infrastructure and robust servers that can support your website with blazing speeds and high reliability. Then only your website will be speedy with very minimal downtime. Other simple ways can help speed up your website:
- Optimize your website code so that your website can load speedily with no unnecessary disruptions.
- Use your media wisely. Do not overload your website with too much media. It is best to compress the images and videos.
- Do not crowd everything on one page. Avoid presenting a cluttered page to your audience.
- Allow caching.
- Use a Content Delivery Network (CDN) – Your pages will load faster thanks to distributed data across multiple servers worldwide.