Social Media Marketing

How to Create Engaging Instagram Posts for Your Small Business

Do you want more likes, comments, and shares for your Instagram content? 

Then you need to learn how to create engaging Instagram posts that stand out in the crowd and impress your audiences.

Being the 4th most-used social media platform with more than 2 billion monthly active users, Instagram is a top choice for businesses big and small to gain visibility and generate leads. 

Statistical graph showing number of instagram users

Image via Statista

In a highly crowded Instagram landscape, you should use the right tactics to create spectacular Instagram posts that compel the users to stop scrolling and pay attention to your content. 

The Instagram algorithm ranks a post based on relationship, relevance, and interest. If you create images, Instagram Reels, and videos that deliver memorable experiences to users, you can generate more engagement. 

If you are new to Instagram, all this can be a bit overwhelming. Relax, I’ve got you covered.

Here are the top 6 amazing ideas on how to create engaging Instagram posts that instantly impress your audience.

Let’s get started.

6 Ideas on How to Create Engaging Instagram Posts for Your Small Business

The latest Instagram trends clearly suggest that your content should be authentic and aimed at delivering a great experience. 

Here are 6 tips on how to create engaging Instagram posts that get more views and engagement. 

1. Create How-To Content

How-to content is the most effective type of post on all social media platforms. You can create engaging how-to posts to educate your audience on how to use your products. You can also create how-to content to help your audience solve a problem.

Irrespective of your business type and industry, you can come up with innovative ideas to create how-to content to engage your audience and generate leads. 

See how Bosch created a series of simple recipes to demonstrate the effectiveness of their kitchen appliances and engage with over 146K fans.

Instagram image showing use of hashtags

Image via Instagram

Use relevant hashtags in your content to increase the reach of your posts. You can create relevant hashtags by using the best hashtags generator software online.

2. Write Compelling Captions

If you want to learn how to create engaging Instagram posts, start with learning how to write compelling captions.

Only when you support your images or videos with great captions that pique the curiosity of your audience will you be able to get more views and likes. 

How can you write great Instagram captions?

Here are some points to keep in mind: 

  1. It should capture the core essence of your post 
  2. Communicate the most important information 
  3. Should be crisp and to the point 
  4. Contain a strong call-to-action 
  5. Include engaging relevant hashtags 
  6. Instill brand value in a creative way

See how Thinkific does it in a wonderful way. The caption here focuses on the right target audience and gives enough information to pique their interest. It is also a great way to amp up the competition against other online course platforms that are trying to impress the same audience. 

Instagram image demonstrating use of captions

Image via Instagram

3. Share User-Generated Content 

While we are exploring ideas on how to create an engaging Instagram post, you should not ignore user-generated content.

Instagrammers are quite proactive when it comes to sharing their views, opinions, and experiences regarding a product or service they use. Whenever your satisfied customers post such kind of content, you can use it to your advantage. 

Master the art of using user-generated content as social proof to boost your credibility and make a great impression on your potential customers. 

Sharing user-generated content is a smart way of managing your business expenses for social media content creation as UGC is completely free.

For example, in this post, Veganbowls shows how to successfully garner thousands of likes just by resharing user-generated content.

Image showing how to share user generated content

Image via Instagram

For example, If you dealing in skin care products and want to create effective Instagram post content then you can follow the popular skincare Instagram influencers and check their post content. It helps you write more effective Instagram post content for your campaign.

4. Build Interest with Behind-the-Scene Pictures and Videos

Your followers would love to know what goes behind the scene. Posts that tell a story about what happens at your brand’s product launches or events or anything else interesting, can pique the interest of your audience.

Behind-the-scenes images, reels, stories, and video posts have a high engagement rate on Instagram. It is quite evident from this behind-the-scene post by Apple.

Image showing how to use behind the scenes images

Image via Instagram

You can also share BTS videos of your employees at work or simply give your audience a virtual tour of your office.

Edit your videos to add music, special effects, and resize video online with the help of available free video editing software. It creates a video with a smooth flow.

5. Leverage the Power of Helpful Tags 

The newest Instagram algorithm prioritizes relevance and tags are one of the best ways to make your post relevant. 

By adding smart and helpful tags, you make your images and shoppable videos more discoverable. The more people see your post, the more they will be part of conversations.

These tags can be about your product, an occasion, the location of your store, and a whole lot more. As we see in this post, tags can be added as hashtags, product tags, or captions to attract targeted audiences.

How To Create Engaging Instagram Posts For Small Business

Image via Instagram

6. Ask a Question or Conduct a Poll

Now for the last idea on how to create an engaging Instagram post we have Q&As and polls.

When you ask a question or post a poll, users proactively respond to your post. These kinds of posts are some of the best conversation starters.

That being said, it takes a bit of research to create a poll or contest that really nudges the users to respond. A thorough analysis of your Instagram insights should help you understand your audience’s interests and preferences. Use Instagram analytics tools for more data-driven insights.

Remember, when you create such posts, your aim should be to start conversations related to your products or brand.

Are You Ready to Create Engaging Instagram Posts? 

It is clear that if you want to engage your audience on Instagram, your content has to be fun and original. This requires you to think out of the box on how to create engaging Instagram posts.

While images are an integral part of this platform, Instagram Reels and videos will dominate it in the coming days. So, it’s imperative to include them in your Instagram marketing strategy.

Go ahead and use the ideas shared above and create Instagram posts that truly impress your target audiences and boost your engagement rate.