Email templates are your best friend when designing emails in Mailchimp. Whether you choose a pre-made template or code your own custom MailChimp templates from scratch, starting with a template saves time and keeps your brand consistent.
But what’s the key to crafting emails that stay relevant? Keeping up with the latest email design trends. That way, you meet your subscribers’ expectations and keep your email campaigns sharp.
In this blog, we’re diving into the top 5 Mailchimp email template trends for 2024. We’ll also explore each trend with real Mailchimp examples, showing you how to implement these cutting-edge designs. Use these customizable templates to connect with your customers more efficiently and effectively.
Top 5 Email Template Trends For Mailchimp In 2024
Trend # 1 Monochromatic and Duotone Color Schemes
Mailchimp email templates with monochromatic and duotone color schemes are a big hit in email design trends right now, and they’re here to stay in 2024.
This email template trend for Mailchimp is all about keeping things simple but still making an impact.
Monochromatic email template designs use different shades of the same color to create a clean, balanced look. This is perfect for helping your readers focus on the content without getting distracted by too many colors. It gives your emails a unified, polished feel that keeps everything looking professional and easy to read.
On the flip side, duotone email template designs use two contrasting colors to make your emails pop. By playing with two shades, you can highlight key areas of your design and bring more depth to your visuals. It’s bold, eye-catching, and a great way to make your emails stand out in a crowded inbox.
Both email template styles help simplify your email layout, making it easier for subscribers to navigate and understand the key message.
Pro Tip: There’s a catch—using too few colors can risk making the design feel flat. The trick is to use high contrast—whether that’s different tones in monochrome or opposite colors in duotone.
Our Favorite Mailchimp Email Template For This Trend
Mattea From Postcards
Image Source: Postcards
A great example of this Mailchimp email template trend is Mattea’s matcha-themed email template. It uses a range of greens—from light mint to deep forest green—creating a polished and cohesive look. To add depth and contrast, touches of white and black are used, giving the design a clean, modern feel that’s easy to read.
By sticking with the same color family across the background, text, and graphics, the template keeps things simple yet visually striking.
Trend # 2 Minimalism
Minimalism remains a top trend in Mailchimp email design templates for 2024, and it’s easy to see why. This style focuses on stripping away the non-essential, creating clean, attractive emails that get straight to the point.
Brands love it for its simplicity and effectiveness. By keeping designs clean and clutter-free, minimalism makes it easy to focus on what matters most—your message.
Minimalist email templates for Mailchimp have several benefits: they are visually pleasing, highlight key details, and ensure fast-loading emails. Plus, minimalist emails are quicker and cheaper to design, saving time and resources.
Pro Tip: Negative space, clean typography, and monochromatic palettes make these templates effortless to read. With a clear visual hierarchy, minimalism guides the reader’s eye to the most important parts of your email, driving engagement without unnecessary distractions.
Our Favorite Mailchimp Email Template For This Trend
Black Friday From Mailchimp
To us, Mailchimp’s Black Friday email template is a standout example of this trend. It features a minimalist design with plenty of white space, allowing key elements to shine. The use of a straightforward sans-serif font and consistent typography creates a clean, professional look.
We’re impressed by the subtle color palette, which includes soft shades and a single accent color. This enhances readability and maintains a cohesive visual style. By focusing on essential elements and making smart use of negative space, the template delivers a sleek, sophisticated, and impactful email experience.
Trend # 3 Dark Mode Compatibility
Dark mode is becoming increasingly popular, with about 40% of users opting for it when reading emails, according to Litmus. Stripo reports that 81.9% of smartphone users have dark mode enabled, and 59% of email marketers are now testing their emails for it.
The numbers are reason enough to motivate you to ensure your Mailchimp email templates are optimized for dark mode.
Here’s what happens in dark mode: backgrounds turn dark, and light-colored text becomes dark to stay legible. Many email clients don’t automatically adjust images (like logos and photos) for dark mode, making your emails look messy or hard to read.
To ensure your emails look great in light and dark modes, use transparent images such as PNGs or GIFs. These images adjust to different backgrounds and stay clean. Adding a white outline to your text and images can also improve visibility in dark mode.
Since not all email clients support dark mode, it’s important to test your emails in both settings. By optimizing for dark mode, you’ll ensure your emails look sharp and engaging, no matter how your subscribers view them.
Pro Tip: The more colors you use in your emails, the more adjustments you’ll see when switching between light and dark modes. That’s why it’s often better to stick with fewer colors for a more consistent look across both modes.
Our Favorite Mailchimp Email Template For This Trend
Shop for Father’s Day From Beefree
Beefree’s “Shop for Father’s Day” Mailchimp email template uses dark mode with a clean, high-contrast design. It features a dark background and light text to keep the content clear and readable.
The template stays sharp and consistent in both dark and light modes by using transparent images and well-chosen colors.
Trend # 4 Animation
While you might be used to seeing them on social media, GIFs in email add a fresh dynamic to your design. By embedding an animated image, you can bring motion to your Mailchimp email template and make it stand out visually.
Whether you’re showcasing a product in action or adding subtle animation, a GIF can create an eye-catching experience. Just remember, shorter animations are more effective—too many frames can make the file heavy and slow download times.
Pro Tip: Keep the animation in the email template brief to encourage readers to scroll down and engage with the rest of your email content. Ideally, no more than 6 seconds.
Our Favorite Mailchimp Email Template For This Trend
Summer End From Beefree
We absolutely love Beefree’s “Summer End” animated email template for Mailchimp. The gentle movement of the watermelon and the flowing white waves in the background bring a fun, lively energy to the email. It’s the perfect balance—eye-catching without being too busy—making the email engaging and visually appealing.
This template is definitely our top MailChimp email template for adding a playful touch while maintaining a clean and readable design.
Trend # 5 Creative Typography
Unconventional typography is becoming a key trend in email template design, adding fresh energy to your Mailchimp templates. It draws attention to the most important information, making your content stand out without relying solely on images. When done right, bold typography can be both informative and visually captivating, offering a creative way to enhance your email templates.
For 2024, expect more email templates using striking fonts to grab attention.
But don’t overdo it. Stick to one creative typeface to avoid clutter and ensure a clean design. Make your typography bold but balanced and eye-catching without overwhelming the reader.
Pro Tip: Make sure the text is bold but not overwhelming. Keep the message short for the best impact. Pair it with the inverted pyramid structure to guide readers’ eyes, and you’ll have an email design that’s both stylish and easy to read.
Our Favorite Mailchimp Email Template For This Trend
Thank You Offer From Mailchimp
Make this one your source of inspiration for your future campaigns. Note how this chic email template uses ultramodern typography to enhance its visual appeal. The combination of a clean layout and minimal text ensures that bold typography remains the focal point.
By combining different fonts, sizes, and weights, the template creates a hierarchy, emphasizes key elements, and reinforces the brand identity.
Wrapping Up
In 2024, make your emails shine with the latest Mailchimp email template trends. Use dark mode for a sleek, modern look, and incorporate animated GIFs to add some eye-catching motion. Bold, creative typography will make your messages stand out and engage readers. Keep designs clean and test them across devices to ensure they look great everywhere.
So, go ahead and start creating stunning emails!