There is nothing more conducive to the success of a real-estate business than creating a strong online presence. Most modern-day businesses can make a fortune just by advertising online. A company’s website is the go-to place for its clients since it offers all the features and information that they might need.
That makes it a must-have element in your digital marketing strategy. But what if you have a great website but you are not getting any traffic? You can have the most high-quality estates to offer, but if your website can only be found on page six of Google’s SERP, then all your efforts are in vain.
Proper website optimization is your next step. This can significantly boost your online rating. Climb higher in the SERP with these tips.
Pick the relevant keywords
The only way to reach a relevant audience and rank well within your domain of work is to implement high-quality keywords. Start off by identifying high-volume keywords. These are the terms that the majority of your potential clients are actively using.
Not only will this give you an insight into the choice of keywords but also the type of content that you should provide. In addition to that, consider the user intent and try to think like your customers would. What sort of real estate problems might they be facing that you could help them solve via your content?
This is how you can provide genuine value to your audience. Use one of the many online tools that can help you track keyword rankings, and see which ones are the most relevant for real estate marketing.
See what others are doing
Performing keyword research is not just about refining your own strategy, but also learning from your competition. Note that you have competitors for almost every keyword you can find. So, make sure to rank order your most relevant keywords and see what the top-ranking competitors for each of those are doing.
Most importantly of all, try to analyze their content. Determine the style of articles that they are publishing and see how their audience is responding. There is a lot that you can learn just from that alone. This will let you instantly filter out the type of content that you want to host on your page.
Moreover, look in into the technical details of their webpage. Notice how they have structured their page. Consider the overall UI design and layout and figure out what kinds of calls to actions they are using.
Follow up with great content
Now that you know who you are going up against and who your target audience is, you will be able to create optimal content. Many people regard content as the driving force behind good SEO.
All the latest keywords and their high rankings won’t deliver any results if you do not embed them into a high-quality content. Some of the most sought-after luxury apartments on the market are all well-documented and represented through high-quality content. This truly makes or breaks a customer’s experience.
Your links should appear seamlessly. In fact, the relationship between your keywords and your content is a two-way street, because a high-quality article can also be ruined if you simply oversaturate the text with your keywords. Google has a ranking penalty for most of the spammy behavior online, and stuffing keywords is definitely on that list.
Don’t neglect the technical details
Apart from excellent content, a successful real-estate website should have all the technical details dialed in as well. On the surface, everything might be just fine. However, under the hood, you could have serious bottlenecks that are hindering your traffic performance.
Consider how your website handles HTTP response status codes such as 404, 410, 503, and 505. Moreover, optimize your webpage structure. Identify if there are any orphan pages without direct links pointing to them.
This might make it difficult for Google to index them properly. That is why you have to pay extra attention to you internal linking strategy. Be wary of specific HTML tags such as hreflang and all of the canonical elements. Remove any duplicate links and content.
On top of that make sure you don’t overlook the security aspect as well. That is why you should certify your page with an SSL certification. Lastly, watch out for any negative backlinks that might lead to your website, since this will undo all of your SEO efforts, you can use a backlink checker tool to check your backlink quality.
As a real-estate business it is important to stand out locally. That is why you should create a Google My Business account which will allow you to tag your geographical location on the map and provide all of the information and content that will help customers navigate you.
This is one of the leading marketing strategies of all realtors. Make sure to give accurate information about your open hours, address and mobile phone number. Some nice ‘see outside’ photos would go a long way in helping people find you.
The real-estate industry is quite competitive and if you want to stand out and get to the right people as fast as possible you will want to establish a very strong online presence. To do that you will have to optimize your website by: using the relevant keywords, benchmarking, creating amazing content, and optimizing both your technical and local strategy.