Different things make a presentation powerful and effective. As a presenter, you’d think that your presentation skills are everything, but that’s not true. Other factors, such as how you design your slides and the type of content you add into them, determine the outcome.
The most daunting task for many beginners is creating effective presentation slides. However, this should not trouble you if you know something about web design. There are various web design tactics that you can apply when creating PowerPoint presentations.
But presentation should also include web design trends and pattern as per new requirement of market. This article looks at some web design tactics that can help you create PowerPoint presentations.
Here’s the first idea.
Below mentioned are some web design tactics that can help you create PowerPoint presentations.
1. Optimize Images and Videos
It is no secret that visuals are hot among content creators today. Visual content brings tons of value whether you use it on your website or PowerPoint presentation. For website owners, adding images and videos on their sites helps boost search engine rankings and generate more sales.
You can also weave visuals into your PowerPoint presentation to increase its effectiveness. A good presentation needs to keep textual content to a minimum. This means using compelling visual content to describe ideas better and support the message you want your audience to understand.
But then, this doesn’t mean throwing random images and videos into the slides. It would help if you choose what visual aid will help you describe a specific idea perfectly. Aim to be strategic and relevant when you opt to include visuals in your PowerPoint presentation.
2. Use Elegant Fonts
Typography is an essential factor that determines the value of your content. When someone visits a website, the first thing they interact with is textual content. This is why web designers focus more on making texts appear attractive by choosing the best fonts.
The font you choose for your presentation is also vital. It impacts how your audience perceives the information in your text. You, therefore, need to choose a font that will make your text readable enough for everyone in the room. Otherwise, your audience may end up being distracted from your message.
Sufficient contrast also enhances text readability. You need to choose a good background that makes your text easy to read. The best thing is that you can find the best presentation backgrounds for your presentation. There are lots of options when it comes to free templates so choose the best that will suit your needs.
Sufficient contrast also enhances text readability. You need to choose a good background that makes your text easy to read. The best thing is that you can find the best presentation backgrounds for your presentation. There are lots of options when it comes to free templates so choose the best that will suit your needs.
Using free PowerPoint presentation backgrounds can also help you save time, especially if you are working on a tight deadline. In the end, you get to keep your audience engaged, and your message also becomes easy to deliver.
Navigation is one thing that no one wants to struggle with online. A business can lose a lot of customers if it doesn’t make its website easy to navigate. Web designers add clear and structured navigation to make it easy for visitors to reach relevant information quickly.
However, elegant navigation is not only crucial for websites. It would be best if you made it easy to navigate your PowerPoint presentation slides to avoid inconveniences during the presentation. Like on a website, your audience may not follow your presentation well if you cannot navigate it seamlessly.
There are different navigation tactics and features that you can add to your PowerPoint presentation. You can, for instance, use hotkeys to progress from the first slide to the last. You can also create a non-linear presentation or even hide slides that you won’t be using.
4. Design it to be Responsive for a Large Screen
We cannot overemphasize the benefits of making your website mobile responsive. Making sure that your website displays correctly on small and large screens increases its success. Otherwise, you risk losing your website visitors to your competitors who have more responsive sites.
Responsiveness also applies to other platforms such as PowerPoint presentations. Primarily, presentations get projected on large screens for audiences to see the contents. You need to ensure that your presentation looks the same when projected on a large screen.
Sometimes, text may look perfect on a computer screen but blurred on a larger screen. To avoid this, make sure you test your presentation on small and large screens.
5. Provide Credible, Valuable Content
One thing that shouldn’t be missed on a website is valuable content. Visitors click on your website with high expectations of finding relevant information. With other websites available online, your visitors will click away from your site if they feel like it isn’t offering any value.
Professional PowerPoint presentations also need to contain credible and valuable content. Your audience expects to leave with insightful information. You, therefore, need to enrich your presentation with valuable content that your audience wants to hear.
Without the right content, your audience will get distracted and turn to their phones or keep checking their watches. Besides, your audience will not trust you if you don’t provide credible content.
6. Use Color Pallets
There are several reasons why colors matter on websites. The most crucial benefit of using colors is that they help sell your brand and communicate your message to your target audience. Thus, every website design aims to create a compelling color pallet that adds value to a website.
You also need to use color properly when creating a PowerPoint presentation. You can create an emotional connection with your audience if you choose the right colors. You can choose three colors for your presentation – a main, secondary, and accent color.
The right choice of color will increase the effectiveness of your presentation. The good news is that you can choose to create a color pallet or use what’s already available on PowerPoint. You can also customize the color pallets on PowerPoint to suit your presentation’s theme.
7. Include Calls to Action
A call-to-action is an essential addition to every website. It is what drives website visitors down the sales funnel and generates sales for a business. This means that the call-to-action needs to be persuasive enough to deliver the desired results to the business.
A call-to-action is an essential element for your PowerPoint presentation. Every presentation has a goal to achieve, which is what a call to action helps you achieve. You need to ensure that the call-to-action you include in your presentation states what you’d like your audience to do.
A presentation’s call to action can target different people. You need to be specific with it so that your audience knows if it targets them or not. Besides, it would be best to make your call-to-action simple, straightforward, and easy to execute for the best results.
Final Thoughts
Creating a powerful PowerPoint presentation is not easy. As mentioned earlier, preparing the presentation is one of the most challenging tasks for presenters. But then, it should not be a challenge if you have read the tips in this article or have a basic understanding of web design.
Those are some of the best web design tactics that apply in PowerPoint presentation design. It would be best to have easy navigation, make your presentation responsive on different screens and use visuals to present ideas better. Keep these tips in mind to get the best results from your presentation.