Want to stay up to date in the digital marketing space? Want to boost the growth of your business? Looking for a creative marketing strategy? If you answered all the questions as “Yes,” then you are in the right place.
Twitter is an impactful social media platform that allows users to voice their opinion and helps them to attain growth. As a result, businesses often use Twitter in their marketing strategy to attain an audience and enhance brand awareness.
Keeping in mind the impact of this social media platform strategy , marketers have discovered an amazing marketing tool, Twitter Widget, that has become an effective marketing strategy that provides some great results.
What is Twitter Widget?
Twitter Widget for website is an outstanding tool that helps you collect the Twitter feeds relevant to your business and display them on your website. You can curate and customize the collected posts and embed them on your website to make them vibrant and engaging.
It collects the posts using hashtags, mentions, handles etc, hence it gathers the tweets related to your business. You can even personalize the widget and change its look.
For example, you can change the font style of the feed or choose from different layouts and templates for your widget and make it appealing for your visitors.
In this internet era where everything is just a click away, it becomes very important that you have an attractive and catchy website. With such competition in the market, so many options and alternatives easily available, it is important to stand out.
Moreover, people often measure the brand’s quality by its website after all websites represent their brands.
Therefore, you must have an attractive website to create a good impression on your visitor, Twitter feed Widget helps you with that purpose. In addition, there are various other benefits of using the widget that are listed below.
Benefits of using Twitter Widget
Makes your website engaging
User engagement is a necessity for any website, as it helps the website attain more reach and attract more visitors. Twitter Widget helps you in this purpose as it makes your website engaging and lively.
It displays all the tweets related to your business and hence sparks an interest in the visitor’s mind to go through all the tweets and know the public opinion about your brand. Twitter is full of creative people who showcase their skills and creativity in their tweets.
By displaying these tweets, you can attract the visitors’ attention and keep them engaged with the Twitter feed.
People often visit the website or make their buying decisions based on looks. In simple words, people tend to visit the soothing website to their eyes, as it creates a good impression.
You can add charm to your website as the Twitter widget displays various tweets related to your business posted by various people and their appropriate style of expression. Many people provide insightful tweets that help visitors to know about the product.
Users often provide a detailed description and review about the product that explains your product better, or people even post pictures of your product. All these variants make your feed and your website vibrant.
In addition to it, the Twitter widget also allows you to personalize your widget by changing template style, layout, background, colors and more. You can customize the widget according to your website’s style as it brings more charm and looks pleasing to the eye.
Increases website traffic
There is huge competition in the market in this modern age, and with so many brands emerging every day, it becomes important to attain brand recognition.
Twitter feed Widget helps you attract people to your website by providing them with creative tweets to keep them engaged. That eventually helps to enhance your website traffic.
Website traffic helps your business in a big way. It helps your website to get better positioning in search engine ranking. Whenever someone searches anything related to your business on a search engine, a better ranking will help you enhance visibility, and hence he will get to know about your brand.
Strengthen Twitter presence
Twitter Widget creates a link between your website and your Twitter. And there, the visitor gets a sneak into your Twitter presence. Because it is important to have a strong social media presence as it helps to attain more reach and enhance brand awareness.
You can use Twitter Widget for a website to display your Twitter feed by opting to gather posts using your Twitter handle. By using this, your Twitter Widget will display all the tweets from your Twitter handle.
The visitor reads all the tweets and posts made from your account, and if he likes the consent, the widget also allows the visitor to follow you on Twitter, strengthening your Twitter presence.
Provides Social proof
As mentioned above, people use creative ways to express their opinion on Twitter. The Twitter widget collects all the posts related to your business and displays them on your website. These posts contain reviews, opinions, feedback, pictures etc., that acts as social proof.
Social proof is important for potential customers and businesses as it helps the potential customer in buying decisions and helps businesses win trust.
Summing it up
Twitter Widget is a smart marketing tool that helps you attract more customers and enhance your brand recognition. These tools are readily available in the market and are very easy to install and use.
You don’t need any specialist to run the Twitter website widget, as it automatically collects the tweets and updates them on your website. It is currently the best marketing tool that amplifies your brand awareness and helps you to build a strong customer base.