88% of online buyers say they don’t return to a website that delivers a poor user experience.
A study tells us $1 spent on UX can bring back up to 100% ROI.
Businesses have realized the importance of UX and how they help in revenue growth.
Hence, the demand for skilled UX experts is rising, and specializhelping you outsmart your competitorsed courses such as a certificate in user experience are being offered online by Universities such as Maryville.
Hiring a ux design agency or a well-trained specialist can help you improve your website’s customer experience and reap impeccable results.
This blog will enlighten you regarding the vital role user experience plays in improving business profit.
5 Ways User Experience Improves Return On Investment (ROI)
Here are the five ways the customer experience improves your return on investments:
1.Reduces competition
Unless and until your website is easy to use, intuitive, and user-friendly, you’ll get a good number of traffic, leads, and conversion.
Even though hundreds of thousands of websites offer similar products or services, only a few succeed and survive while the majority close down.
Do you know why?
It is because of the bad customer experience.
Focusing more on the profit and failing to think from the customer perspective is the real reason for the business failure.
Your competitors can run a site audit to discover your strategies, implement your ideas, and find leads. But, the user experience is different. And, they cannot take that away from you.
By providing an excellent user experience, your user can find information faster and perform an easy and smooth transaction.
However, collect feedback from your customer regarding the user experience and update your website Landing pages using these Landing page tips and based on their feedback to enrich your website’s UX.
Through this, you can easily determine what your customers want and guide your design team to solve issues in the existing model, helping you outsmart your competitors.
2. Reduces The Need For A Supports Team
Delivering a greater customer experience design helps most customers search, research, and take action with proper navigation without customer executives’ help.
This means that a user-friendly website with the right navigation reduces the need for a support team.
It allows you to constrict your budget for the support team and use the amount to develop new products or upgrade the existing business.
Since voice search and voice bot usage are rising, UX is important for voice SEO.
Complete integration of conversational voice bot will take care of the customer support allowing you to decrease your budget for customer support.
3. Increases Ranking
Anything beyond page one is a graveyard.
75% of the people never scroll past the first-page result.
So, if your website is not found on the first page of the search engine, your audience won’t know about your existence.
But, a good UX design website also impacts SEO and increases rank.
Google has also started to include UX as a ranking factor while evaluating core web vitals. Therefore, the higher you rank, the more people will know about you, visit your website, and take action.
So, if your website delivers a great user experience, your ranking will increase and drive quality leads to your website.
4. Improves Customer Retention And Loyalty
The customer acquisition cost for the new prospects is much higher than maintaining an existing customer.
In that case, if you really want to retain your customer and remain loyal, you must analyze and utilize every single opportunity to satisfy your customer and deliver an unforgettable customer experience.
This is why top companies like Amazon, IBM, Apple, and Nike constantly focus on improving the customer experience. And that’s the exact reason why they’re able to retain more customers and make them fall in love with their product and service.
5. Drives New Customers
Retaining and satisfying your customers can bring in more leads.
The customer tends to share their experience with their close ones, relatives, friends, families, etc.
The internet and social media have allowed people to share their opinion.
When satisfied customers share their experience, it will attract people to your website and purchase.
But, if it goes the other way around, then your reputation, credibility, and trust will be hanging.
9 out of 10 people before making a decision used to check reviews and testimonials.
Suppose your website delivers a remarkable experience to the user. In that case, your satisfied customer will act as your advocate to bring in quality traffic and lead to the business.
In that way, your return on investment will be doubled.
From traditional marketing, word of mouth is always a great marketing strategy to pull in new customers, and still, it works like a hook for businesses to build trust and increase sales.
Conclusion
The mantra for business success is “User experience.”
Without a great user experience, you can’t survive nor sustain in the competitive digital world.
Starting from developing the website, keep delivering an impeccable user experience. Remind your designers and developers to create a website keeping that in mind.
When you focus on customer experience and value your customer so much, profits and revenue will follow you.
But, if you turn the other way around, Sure, that will be your downfall.
Never make that mistake.
Just build your business, focusing your customer in mind. You’ll automatically start to see you climb up the hills and outperform your competitors.