As a business owner, you may already realize how running an effective digital marketing video campaign can increase brand awareness and your company’s visibility. Videos can help your company connect with your target audience on a deeper level than text or static images and can help increase user engagement. Creating a successful video marketing campaign requires knowledge beyond just recording and posting videos online, which can make the process seem intimidating.
This list of the top five strategies for boosting your company’s digital video marketing success has been compiled by marketing experts. We’ll break down the process into actionable pieces that can make creating your own video marketing campaign more manageable. This guide is helpful for both seasoned marketers and newcomers to the digital video marketing world.
1. Create Creative and Engaging Video Content
The first step to creating a successful digital marketing video is to research and get to know your target audience and what current topics resonate with your potential clients. You want to connect with your audience emotionally and address topics that interest your potential clients to increase user engagement. You should set a clear goal and keep that in mind when drafting your video content.
Whether educating your audience or trying to sell them a product, you want to end your video with a clear call to action. Provide direction to your clients to gain user interaction, such as viewing another video on your website, joining a contest or promotion, or signing up for a free demo or consult call.
Most importantly, you want to be creative and artistic with your video content, making it enjoyable and interesting to watch. You also want to ensure the video is a high-quality production with clear sound and video resolution, which creates a professional look and feel.
2. Optimize Your Video SEO to Increase Search Engine Ranks
Embedding videos on your website, blog posts, and social media accounts is a surefire way to increase your rank on major search engines like Google and Bing. Search engine optimization (SEO) is the key to increasing your company’s online visibility, as it will bring your website to the top of search engine results pages when consumers search for products and services within your business niche. Search algorithms prioritize web pages that include videos, so including videos on your web page increases your chance of ranking higher on those search engine results pages.
Quality videos on your website also increase user engagement, as viewers will spend longer on your web page. If the video is engaging, users may include a backlink on their own website or social media page, increasing your SEO further. When embedding videos on your website, always include metadata so the web crawlers see your website. Include a title, tags, and a description using keywords that people would use when searching for your product or service.
Knowing your target audience is important when deciding where to spend your efforts when selecting social media platforms for your video content. Posting your video on a social media platform where your viewers never spend time will waste your time and money. Maintaining a social media presence and keeping it active with relevant and engaging content takes time. You want to make sure your efforts are being put toward the best platform for your audience.
Not all platforms offer the same features, and learning each platform as it adapts and changes can also be time-consuming, so choose your social media platforms wisely. Engaging with your viewers by responding to their comments and regularly posting fresh content that addresses current trends can keep your page active and increase the likelihood of gaining backlinks by sharing your videos on your viewers’ pages, increasing your audience further.
4. Use Influencer Partnerships to Increase Brand Visibility
Collaborating with influential individuals who already have a large social media following of those in your target audience can tremendously benefit your digital marketing video campaign. When influencers share your video and mention your brand, they open the conversation about your company with their large viewership.
When they advocate on behalf of your brand, it gets their audience talking about and sharing your video with their network, spreading it far and wide. You also gain trust and credibility with their viewers when they recommend your brand since influencers have already built that trust with their audience over time.
Building a long-term collaborative relationship with influencers can benefit both parties when you offer the influencer free products and services in return for their mentions and backlinks to your video and online content. Your company’s web page will also rank higher on search engine results pages when popular sites with a lot of user interaction link back to yours, as it signals to search page algorithms that your site is credible with high-value content.
5. Video Marketing Analytics and Why They Matter
With all the time and money put into creating and sharing your company’s digital marketing video campaign, it is important to know whether or not your efforts were successful and determine if your video gained the desired results. Using video marketing analytics, you can analyze data to determine how successful your video was at reaching your desired goals and use that data to modify your next video release to increase user engagement and optimize your SEO results accordingly.
For example, some important video analytics metrics include certain engagement metrics, such as average watch time, play rate, and drop-off rates. Using these metrics can help determine how well your video resonated with your audience, which can help indicate opportunities for improvement to better optimize user engagement on your next video release. Check out these free analytics tools available to determine which metrics can be of most help to your video marketing campaign.
If you are ready to work with marketing professionals on your next marketing campaign, contact the marketing experts at Pretzel Logic Productions today!