There is a dramatic paradigm shift in eCommerce as more consumers are now using online retail services. Technological advancement has also contributed considerably to this exponential growth.
Today, electronic devices such as smartphones and tablets generate enormous online traffic, leading to a drastic surge in eCommerce sales.
Auditing your eCommerce business is daunting as the whole process is extensive. It entails reviewing all aspects of the platform, including overall content, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Site Architecture, and Overall Site Performance. Here are seamless ways to audit your eCommerce business:
1. Evaluate Your Current Strategy
A comprehensive review of the present strategy and pointing out areas you might be missing will help you discover numerous opportunities.
For instance, doe your business has the right merchandise, such as an editorial calendar that can position it to potential buyers? An editorial calendar is vital for your brand’s blog and social media.
Have a profound analysis of your content marketing. Are you using your marketing channels optimally? Do your landing pages have precise, identifiable goals?
Before rectifying your current strategies, it is critical to prioritize the existing issues that need to be worked on. Positively deal with those areas and drop every poor strategy.
2. Review Your SEO
A robust Search Engine Optimization (SEO) of your eCommerce store enhances your store’s visibility on the search engines. An exceptional optimization of your SEO helps to influence organic traffic.
The number of organic traffic on your website is a clear indicator of your business viability.
If you have substantial organic traffic, you will have immense chances of reaching customers who will convert into leads. When conducting an SEO audit, there are numerous things you need to follow.
However, the fundamental focus of eCommerce is the visibility of the product pages to both the user and search engines. Here are some essential points:
Refresh Your Product Listings
Check whether everything is new and fresh. SEO doesn’t value content that isn’t up to date. Your links, products/content, and information must be legit and recent.
SEO plays a critical role in its success while incorporating a new product. It is vital to evaluate recent product launches to check how the previous owner has set the products up.
Is there Thin Content on the Product page?
Check the efficacy of your content. Utilize web analytics to evaluate the traffic in the content and whether it converts into leads. There are numerous ways to enhance your content.
It is imperative to incorporate details into the thin posts to improve the quality, usefulness, and critical optimization.
Is It Easily Accessible?
Users should have seamless navigation to your eCommerce store. An incredible way to achieve this is to interlink products to other products and category pages to products.
The site’s speed is critical in search engine rankings. Various tools are used to assess and optimize your site. For instance, Google Pagespeed insights, GTMetrix, Pingdom Tools, Webpage Test, Chrome Dev Tools, and others.
You can also use inspection software to ensure there is consistency throughout your various channels. Consistency in branding and experience is critical for long-term customer relationships.
3. Apply Tools to Source Appropriate Data
An eCommerce is extensive and requires adequate time and effort. Applying one of the numerous complimentary or inexpensive tools available for a straightforward sorting and quantifying of data is essential. There is a vast range of content tools available, each achieving a different goal. They include:
Google Analytics is an effective tool for determining problem areas and understanding content success through metrics. You can use software or plugins to monitor what is sent to Google Analytics and when pushes are occurring.
It’s a robust SEO tool that can crawl your site and restore essential data.
Restores a comprehensive analysis of your site with an overall grade based on different elements such as speed, design, and copy, among others.
4. Conduct Content Audit
Auditing is an ongoing process and needs regular attention. Doing a content audit can help you rise above many other brands by determining valuable assets, enhancing site design, and generating more traffic and sales.
Many tools are used for content audit of an eCommerce website, such as Siteliner, Google Search Console, Google Natural Language Processing, and others. Content audit helps in:
Surging Clickthrough Rate
You can increase conversion rates by enhancing the content on product pages, category pages, and home pages, among other content.
Content forms an incredible way of marketing. You can determine the trending topics for the new content campaigns and develop top-notch keyword-optimized content.
Impressive Site Design
User experience designers apply content audits to enhance navigation.
Both small and big companies are embracing mobile-friendly websites to promote consumer experience. The eCommerce sector requires a proper audit to understand how your content is fairing and to make sure the content is meeting your business goals.