It is not a secret that almost everything on the Internet can be a business. One of the essentials of inbound marketing on the world wide web is the landing pages.
Executing a useful landing page might be challenging initially. So, here are ten secrets to super successful landing pages, according to Haneke Design.
Navigation bars may tend to divert your visitor’s attention. Think about it carefully if it is needed on your landing page. Keep in mind that visitors online are just here and there to click so, make sure they don’t click elsewhere.
Take Note of the Above the Fold
Your key content is the heart of your mission to get a conversion from your visitors. You always want to consider keeping your important content above the fold. In that way, your visitors won’t get tired of scrolling for the facts they wish to.
Stikky Media says that your landing page’s copy should be tight and convincing. Providing good content for an entity is not easy, just like for the landing page. You may consider having content writing services or copywriting services to produce quality write-ups for your landing page.
Mind the Interest Killers
The reason that the visitors come for you is interest, and you don’t want to take that away in just a second. When you beat around the bush, the more they are likely to leave your page. Be straightforward and sensible to your visitors.
Provide Clear Identifier
Don’t let your visitors be lost on your page. Set an explicit identifier that they are on the page they found. You can place an ad heading to make them feel on board. Be also aware of the continuity of your page as it will please the eye of your visitor.
Know Your Conversion Strategy
Think of practical ways to pursue your visitors into conversion. A simple conversion is just encouraging your visitors to put their email addresses.
It may sound simple, but people are thinking twice about sharing personal information on the Internet, just like their email addresses. And that’s the challenge.
Stikky Media suggests that a great offer can be inviting for your visitors to share their email addresses. Some of the recommendations are interesting Ebooks, newsletter subscription, free consultation, and free personalized evaluation.
Study Your Target Visitor
Lean Labs believes that the first thing to know is your customer. They play an essential role in building your landing page. That’s why you need to study them and make a profile for your target visitors.
As you know, your visitor’s interest, you’ll gain their trust through the things they will see on your page. You’ll need to understand your buyer’s journey, according to Lean Labs, and this consists of:
- Bait : The critical questions that your target buyers are asking.
- Hook : Visitors are being hooked by the irresistible offers you have on your landing page.
- Reel : It is the time where you’ll continue to lead your target buyer and attracting them to grab your solution.
- Boat : In transition, explain the offer to your customer and try to invite a call to action.
- Table : Send signals to your customer that will make them come to a decision that will benefit you.
Multiple Conversion Paths
As mentioned earlier, navigation bars are only necessary if they can help your landing page. Refrain from using navigation bars to lessen the tendency of your visitors to get lost. You could design multiple conversion paths to keep your buyers.
Make the Key Information Stand Out
Get creative and know the ways to make your best idea stand out. Lead your visitors to your page’s conversion link. You may also want to keep your key information at its best spot, the center of the screen!
Learn to Optimize
Use forms that will be easy for your visitors. Optimizing your form s in a way that your buyers will just go around the field. Ask for an email address when your offer is a newsletter, or go for the zip code instead of asking their state or city.
Be Sure Through Testing
Of course, you cannot prove that your page is ready if you don’t test it. Consider running a test sample to check whether you meet all the qualifications of a successful landing page templates. Through this, you will also be aware of the areas you need to work on for improvement.
Some measures need to be taken for a landing page to be called best. More importantly, designing the landing page should be aware of the page itself and the numerous factors.
After all, business is always about familiarizing yourself with the nooks and crannies of it. Now the secret isn’t anymore. It is time to make your goal possible and be one of the best among the rest.