Whether you are running a brick-and-mortar business or an online business, having a powerful web presence in something, which is now needed more than ever. Now, when it comes to a b2b business, it is highly unlikely that you can run your business without having an active website.
Developing a website instills trust in your visitors. If you specifically talk about the visitors of a b2b website, then you can comprehend how important trust factor is for a b2b business website. Without trust, a b2b website cannot be successful in selling its products to its customers. Just think about it.
You are not talking about a b2c website, where the customers are buying a couple of units of a product. You are talking about a b2b website, where each purchase order consists of a cost of hundreds of thousands of dollars.
Now, try putting yourself in the shoes of the customer and ask yourself, would you buy products, which are worth this much price, unless you truly and fully trust the website? No, right?
Furthermore, there are various other aspects of a b2b website, which can literally destroy the image of the website and damage its sales to a high extent. Here are the ten biggest mistakes, which you need to avoid while you are developing a b2b website.
Not Offering a Good User-Experience
One of the most important aspects of keeping your website’s visitors happy and engaged is by offering them a good overall user-experience.
Your website’s overall user-experience has a major impact on how much time your visitors or customers will actually, spend on the website. Now, with a higher dwell time on your website, directly impacts on the chances of your users to become your customers.
The better their user experience will be, the higher their chances are that they will end up buying from your company.
Not Being Consistent
Consistency is the key to success in each and every aspect of life. Whether it be your personal life, running a brick-and-mortar business or a b2b website, if you lack consistency then you stand nowhere at all and you are bound to fail.
Now, what does it mean to be consistent, when it comes to developing a b2b website? This must be a question, which may be popping up inside your minds. Well, the consistency between your website pages and the messages that these pages provide to your customers need to be consistent.
See, consistency is something, which allows your customers to feel safe and trust your business organization. Humans are creatures of habit and if you change things too drastically then it may cause your visitors and customers to have a lack of trust in your website.
Movement
As mentioned above, human being are creatures of habit and do not like change very much. At least most humans don’t therefore, you need to keep this in mind while developing your website as well.
See, as far as movement is concerned then you need to look at it from the perspective of a web developer especially when you are choosing a theme for your b2b website. Now, when you are choosing a theme for your website then you may come across themes where you also come across some with sliding images and moving graphics along with animations.
While these things may look very cool but in reality, these things may irritate your customers and it can act as a barrier between your customers and the information, which you are trying to provide your customers on your b2b website.
No Search Optimization
How do you think you can drive traffic onto your website? Well, there are a couple of ways in which you can do it but one of these ways is to generate organic web traffic and that can only happen if your website is being ranked high in the Google search results.
Now, if your website is ranked higher in the search results then the chances of higher web traffic volumes coming onto your websites increases, which will certainly make a positive impact on the sales of your b2b website as well. Therefore, no search engine optimization can lead to ruining a perfectly good b2b website.
Heavy & Slow
One of the worst things that you can do to your b2b website is to make it heavy and slow. See, whether it be customers or even normal visitors, people are simply not used to visiting websites, which take a whole lifetime to load its pages.
In addition, you also need to understand and comprehend that most people are now used to accessing websites through their smartphones therefore you need to make your b2b websites in such a manner that allows them to load faster on a smartphone or even a computer so that your customers do not get irritated and leave even before the page has loaded.
Not Building an Identity
Building an identity requires one to provide a clear missions and vision statement, which provides your customers with a clear picture of what you stand for and who you are.
Therefore, you need to understand this and make sure that your website is a platform, where your customers are getting the much-needed information, which is required to build a brand identity.
Confusing Buying Procedures
Turning your website visitors into your customers and making them buy from you is something that you cannot do forcefully. In fact, you need to ensure that your website is offering an easy way to your customers, which allows them to easily buy anything whenever they want.
Making the whole procedure easy will only help in gaining more sales and customers, not to mention a higher conversion rate as well.
No Chatbots
Offering help to your website visitors through the help of an ai powered chatbot is something that allows you to give your customers a highly personalized experience on the website. This increases the chances of your b2b website to increase its sales in a highly effective manner.
No Regular Updates
Most b2b websites also have a blog section and almost every b2b website also normally changes and updates its products on a regular basis.
Now, if you are not updating your blog section regularly with engaging and valuable content and if you are not providing your customers with regular updates then it won’t take long for your customers and visitors to forget about your b2b website for good.
Too Much Focus on Yourself?
Nobody like a person, who keeps on talking about himself all the time. Therefore, simply providing your customers with the necessary information about who you are and what you do is enough.
If you keep too much focus and keep telling how amazing you are again and again through your b2b website then it may put a negative impact on your customers.