If you want your WordPress site to make it in the big, bad world of the competitive Internet environment, you have to make sure it’s keyword optimized. Connecting your site to the most relevant keywords is the way to reach the exact audience you want.
SEO friendly content writing is especially important for eCommerce sites. Organic traffic for online stores generates bigger sales, increases the likelihood of returning customers, boosts conversion rates… According to traffic stats, almost half of the total visits come from search engines (43%).
So, let’s take a look at all the steps you need to take to make your WordPress site keyword-optimized!
Create a List of Target Keywords
The first step to a keyword strategy is building a list of the particular keywords you will target. You can’t keyword-optimize your content before you know according to what you are optimizing it.
Use tools like Google’s Keyword Planner, Ubersuggest, or SEMRush to discover what keywords your audience is searching for. You can also use the tool “Ask the public” to find keywords in the form of questions.
Use Plugins for Help
One of the best things about WordPress is that you can build it to do incredible stuff with the help of plugins. Of course, there are plugins for SEO too.
When you create content and publish it on WordPress, you should utilize the power of great plugins that can help you get the most out of your work. Currently, Yoast SEO is considered to be the best and most reliable SEO plugin for WordPress.
There are also other plugins that are related to SEO, but not directly. In other words, these plugins will help you correct particular facets of a good SEO strategy. With plugins, you can do the following:
- check for broken links and 404 pages
- view the readability of your texts
- add alt tags and descriptions to your images in bulk
- compress your images to make the site run faster and much more
Divide your Posts into Headings and Sub-Headings
This is a common trick used in copywriting and email writing. It increases readability and helps the reader focus on the most important parts of the text. More importantly in this context, it helps search engines determine the relevancy of your text.
You should make sure that you always have exactly one H1 tag. Zero main heading tags will make it seem like the page or post is nameless, while several will block each other out, and crawlers will index neither.
Include links
Internal and external links are a crucial component of good SEO. That’s why many websites invest a lot in link building.
A good practice to follow is to make sure that the link you’re directing to is closely relevant to the anchor text you are using.
Google and other search engines use this info to determine the quality of your links and the connection between that site and yours.
Get your Writing Optimized by Experts
If you are not sure where to begin, it’s best if you start with professionals by your side. You can hire, for example, paper writing to help professionals who are experts in search engine optimization and online communication.
These agencies and companies have sophisticated tools and skilled professionals who know exactly how you can best reach your audience.
You can start by hiring outside writers who are knowledgeable about SEO. This will give you the basis for building on deeper and more complex techniques.
When you assign freelancers tasks for your website, make sure you include your keyword list and detailed instructions.
Hire an SEO Agency
The majority of businesses who are serious about their online presence decide to hire an SEO agency that can optimize their entire website or specific pages
Velocity Consultancy is a company that offers both web design and SEO solutions. If you want to build an awesome-looking site from scratch, but you don’t want to invest too much time in it, hiring a service like this is the best choice.
You can also hire an agency like this to work on your WordPress site for a fixed amount of time. In other words, you can hire them to do optimization in a one-off project and then continue building the other techniques yourself.
However, if you’re a beginner, we recommend going through a full, professional optimization process with your agency.
Post-Fresh Content
To be successful at the SEO game, you need to post fresh content. In other words, your blog page and posts need to be regularly updated and renewed.
Search engines use this information to present websites that are regularly updated and managed to their users. They do not want to recommend websites that haven’t been looked at for ages.
This is why you should update your content after a few years, even if it has been working well so far. If you manage to optimize dozens of posts and pages for a great ranking and then leave your page to “rot,” your rankings will quickly go down.
In order to maintain that high position in the search results, you need to show search engines that your site is being cared for.
Conclusion
Winning at the SEO game is a combination of good strategy and consistency. It’s also important to keep up with the latest happenings in the SEO world.
Search engines change their algorithms often, and SEO experts can share a lot about these changes even before they happen.
If you’re not sure how to start, you can always ask a professional or an agency for help. Their practices and techniques will give you the best chances of success from the beginning.
Plus, you can use their strategies and tricks to continue working on your own afterward.
Guest Post Author:
Estelle Liotard is a professional content writer working with the top dissertation writing services. Her fields of special interest are business and economics. In the last few years, Estelle has been increasingly interested in the area of online business and digital marketing.