Local business owners often wonder how to rank in the local map pack. The good news is that there are a few things you can do to improve your chances of ranking. In this blog post, we’ll share some tips on how to rank in the local map pack.
Optimize your Google My Business Listing
Making sure your business is properly optimized on Google My Business can be a great way to increase visibility and show potential customers why your business stands out from the competition.
By taking the time to fill out complete profiles, answer FAQs, and post pictures of your products or services, you’ll be surprised at how much more discoverable your business can become.
Whenever possible, make sure you include keywords related to your business in your profile as well, as this can help with search engine optimization.
At the end of the day, it’s worth making sure that all of the data available about your company is up to date and accurately portrays what you have to offer.
If you’ve already created a GMB listing but it’s not ranking high enough then one of the first things you should do is run a Google My Business audit. A proper GMB audit will check the health of your listing by analyzing various aspects of your GMB listing including the business info, Posts, Reviews, and niche-specific elements.
Get More Positive Reviews on Third-Party Sites
If you own a business, then getting positive reviews from customers is critical. Reviews on third-party sites like Yelp, Google, and TripAdvisor can help drive more people to visit your shop or buy your products.
The key is making sure that you’re actively soliciting feedback through surveys, emails, and other touchpoints with customers.
You should also let them know how important their reviews are to your business and thank them for taking the time to provide feedback. Remind customers of their experience and encourage them to leave a positive review on third-party sites, helping you stand out from the competition.
A backlink from a respected source in your industry helps demonstrate the credibility of your website to both readers and search engines alike.
The more high-quality sites that link back to your domain, the greater trust search engines will place in you.
And for good reason – building recognition from quality websites leads to an enhanced user experience which can ultimately increase traffic and keep users on-site longer. It’s a win-win situation — as long as you focus on getting links from reputable sources that truly add value to your content.
Target Long-Tail Keywords in Your Content Marketing
Creating content for your business is essential, but simply having content is not enough.
To get the most out of your content marketing efforts, you’ll want to target what are known as “long-tail keywords.”
By focusing on these longer, more specific keyword phrases within your content, you can zero in on potential customers who are looking for exactly what you offer and drive highly qualified leads to your website.
This will result in higher engagement with your audience, more conversions, and ultimately more sales.
Making sure that your content contains the right long-tail keywords to reach the right people is an essential part of any successful online marketing strategy.
Make Sure Your NAP (Name, Address, Phone Number) is Consistent Across the Web
Having consistent NAP information across the web is essential to your online presence and reputation. Not only does it make sure your website visitors are well-informed about where you’re located, but it also helps build trust in a sea of online competition.
Additionally, having uniform NAP information on websites like Yelp, Bing Places and other local profiles can help improve your search engine visibility by creating a clear connection between you and the keyword phrases that bring users to your site.
So if you want to make sure potential customers find you easily online, keeping all of your NAP info up-to-date and consistent is an absolute must!
Use Schema Markup to Help Search Engines Understand Your Site Better
Do you want search engines to better understand and promote your website?
You can help make this happen by using schema markup on your website.
Schema markup is an easy way to provide more details about your site’s content. This helps search engine crawlers identify and present your information in an organized way, so they can be displayed in user searches the way you intend.
By adding the necessary code to your HTML, you can enhance the descriptions of your content in the eyes of Google and other search engines. It’s one more tool for helping people find what they’re looking for on your site quickly and accurately.
If you want to increase your chances of ranking higher in the local map pack, these are the things you can do.
Optimizing your Google My Business listing is a good place to start. Make sure you’re also getting positive reviews on third-party sites and increasing your website’s authority with backlinks.
You should also target long-tail keywords in your content marketing and use schema markup to help search engines understand your site better.
Taking these steps will improve your chances of ranking higher in local search results.