For more growth opportunities, every webmaster wants their site to attract more traffic. This also explains why Search Engine Optimization (SEO) is an essential tool.
But business owners forget the importance of website usability. In that case, this post shares crucial HTML elements for website usability and SEO.
Title tag
The title tag is your most crucial anchor on social media and social media. In addition, the title serves as the primary anchor to your webpage, so it is an SEO-friendly HTML code.
Therefore, when writing your title, think of more than just SEO. Looking at your title, internet users should gen an inkling of what the content is about.
Unless your title tag evokes curiosity, it won’t attract more traffic to your site. In the long run, you will be out of business because of poor website ranking.
Meta description
SEO search engines crawl and retrieve content in your Meta description. They will then display it in their SERP to attract readers and to describe your website. Be careful not to have a Meta description of over 160 characters.
The length of Meta descriptions varies based on the type of search engine. But 160 characters is the standard length. Remember, Google doesn’t use Meta descriptions to rank websites. Placing keywords in the description can still attract traffic to your website.
Meta robots txt tag
You could use so many Meta tags, but the robot’s txt tag has a special place. This tag helps in directing crawlers on how to index your page. Thus, it is the one tool you can never do without.
It is possible to ignore robots tag, but crawlers will always obey the wishes of webmasters.
Based on your needs, you can use a single or combination of no-follow, no-index, and no-archive. The more you use on your website, the better.
Link rel stylesheet
In SEO, you can make HTML files larger by embedding Cascading Style Sheets and Javascript. But this is not what you want because extensive files take time to load. Search engines will always punish slow-loading sites.
To solve the problem, you want to externalize the CSS and JS files and get the code whenever you have to. You can still compress the CSS and JS files further to make them smaller and lighter.
Canonical tag
You can also call it the rel canonical and is an attribute found in the link tag. This tag is for pointing toward the primary version of the website among many duplicates.
This tag comes in handy since duplication is inevitable. However, in the long run, too much duplication will hurt your ranking. Consider using a good web application to monitor all the duplicate pages.
Closing thoughts
There are a lot more HTML elements you could use to improve your SEO. The ones shared will help keep your site from looking dishevelled. Thus, consider using them as you learn more ways to improve traffic and render HTML to PDF. If you have any questions, let us know in the comments.