More than 90% of people use the internet to research products before making a purchase. Therefore, it’s critical that your website appears as high up in search results as possible when potential clients look for the goods or services you provide. Ranking highly in local search results, which are displayed only to people in your area, is crucial if the majority of your business’s revenue comes from clients close to your location. Keep reading to find out how to improve your local search ranking and get more clients.
Use local keywords
Location is an additional element that local search adds to standard searches. “Find me this object in this area” is what users instruct search engines to do, and to ignore any other locations as irrelevant, excluding them from the results. Additionally, because websites rely on keywords to be found through search entries, you’ll need to have them.
Consider the number of user searches per month. Aim as high as you can; the greater this number, the more users you may be able to draw from search engines. A good keyword should also accurately describe what consumers are looking for. Because they include a place, local keywords are already more specific about that, but by adding more information, you can improve your chances of attracting the users you need.
Make your Google My Business listing
The significance of having a Google My Business listing can’t be overstated. Local businesses can use Google My Business to strengthen their location-based SEO approach. Google Knowledge Graph also makes use of Google My Business data. Google My Business’s storehouse of information enhances local search.
The google my business audit tool is the best place to start for local businesses that are just getting started or for agencies that have recently taken on a new client. It helps identify the areas that need development and, more importantly, shows you how to improve them. You’ll receive a health check of your GMB Business Profile that’s compiled in a lovely PDF report which is ideal for sharing with clients, potential clients, or coworkers.
Links from one website to another communicate to Google they offer relevant material, which is beneficial to their users. At least when everyone is following the rules, things are as they should be. What do you suppose happens when local resources deem the website of your company to be relevant? Your website gains ground in the rankings. Look into the websites in your niche; links from there will be the most beneficial. Many examples of these websites can be found by using the Content Submission tool.
You should search for websites like local forums, news portals, blogs about regional events, and the websites of other companies. Checking the backlinks of your local competitors is also a great idea because you could be able to benefit from their linking domains. Regardless of your level of link-building expertise, you should constantly look for new ways how to create powerful backlinks.
Localize your website
If you’re a local company, your website should state it clearly. Include all of the following information on your homepage: address, city, neighborhood, area, hours of operation, and local phone number. In order to draw local traffic, if you have multiple locations, offer each one its own page on your website.
Make sure appropriate local keywords are used in the title and description tags of each page on your website to improve ranking. To precisely track user behavior on your website, install Google Analytics as well. The use of Schema.org’s standardized web code, which enables search engines to return more detailed results, maybe something you want to take into consideration.
Request feedback and answer it
You will receive more reviews if you ask your audience to do so, which is beneficial because it lets Google know that your listing is active and relevant, which will probably raise your star rating. The second most crucial element for local pack rankings, according to a recent study of SEO specialists, is – reviews. It’ll be easier for you to get found in local search results if your business has a large number of reviews, which tells Google that it is relevant. Additionally, your star rating is likely to rise as a result of soliciting more reviews, which will help you build your review count.
Being consistent across all of your company’s listings is the last but certainly not the least thing you can do to rank higher in local searches. Search engines will be certain of your identity and reliability as a result, giving you a higher ranking than your local rivals.
Hopefully, this article has expanded your understanding of how to improve your local search ranking and so contribute to the success of your business.