Digital Marketing

How plagiarism affects SERP?

For those who don’t know the full form here you go. SERP stands for search engine result pages that appear on Google. Whenever you enter a keyword to find something, you notice a lot of websites appear in front of you which help you find the best website that suits your needs.

Google is the information finder that helps people reach their desired pages. In a sea of websites, it becomes quite difficult for people to search for the best websites or products that they can rely upon.

Therefore people use target keywords for a particular target audience that helps you to reach the visitors that you are searching for.

For a website to appear on top it is very important to notice that you have unique content present on your website. Content is the key and it isclear and properhe only thing that will help your website reach the highest SERP.

In this article, we have explained the 5 best ways that will help you to avoid plagiarism in the content of your website.

1. Write unique content

Use your ideas and your thoughts to put your imaginations on paper. A job of a writer may seem easy to people but it is they who know how to please and convince people for a product or service. Try writing unique content that is fresh and not used anywhere else.

Content that is already present anywhere will never be original and it will make it difficult for Google to read your website and get it high on the internet. Research a lot and read to broaden your imagination and use different styles of writing to make it more convincing and attractive for all your readers.

Make sure you attract your customers and divert their minds towards your products and services which will lead you to gain innumerable customers quickly.

2. Paraphrase your content

Writing unique content is important but if you feel that you have some traces of content that is copied from other sources then you can use a paraphrasing tool that will help you rewrite your content in very simple steps.

You will just need to copy-paste or upload your document and your text will be paraphrased by adding synonyms and different words. It will make your content unique and you will be able to produce content that will not be present anywhere on the search engine result pages.

You can easily get access to online paraphrasers that are available on the internet. Some of these paraphrasers are available for free and provide immediate results.

Many online rewriting tools are also available on Android and iOS so students and freelance writers can also make use of these tools while they are away from their laptops and complete their work through their phones.

3. Check your content from a plagiarism checker

As we talked about the paraphrasing tool, you will similarly find a plagiarism checker very easily on the internet. The internet is filled with online plagiarism checker tools that help people all around the world to detect their content for duplication.

A plagiarism checker scans each word to match it with thousands of websites present on the world wide web and then provides results to make sure your content is original or copied.

There are many of these tools that are paid and many are available for free and do not require any amount for registration.

If you are unsure about your writing style then you can freely check your content from any of the plagiarism checking tools on the internet and get immediate results to make sure if your content needs any kind of changes.

4. Cite your sources

While writing people often copy stuff from other websites when they are out of words. If you do this then make sure that you cite your text and mention the source from where you are copying content.

This will not affect the SERP and your content will also not fall under plagiarism. If you copy-paste the content from other websites then your website will not be able to reach higher levels on Google’s SERPs.

5. Avoid copy-pasting stuff from other sources

While writing lengthy articles for websites writers often go through deep research and while doing this they copy notes from other websites which helps them to remember different ideas.

Sometimes this leads them to copy the entire sentence which then falls under plagiarized content and most people do this. To avoid this you can write the content in your own words or add the words that you have copied in quotation marks which will not harm your position.

Copy-pasting content will never let you succeed in the writing world. Many colleges and universities have expelled students who submit plagiarized assignments and many people have lost their jobs and studies because of this issue.

This will ruin your career and writers may lose clients that pay well for their words. Therefore, it is best to avoid copy-pasting stuff when penning down anything on a white sheet.


The content that is present on a website is important for everyone. It is the thing that grabs visitors and helps people reach their desired products and services.

If you are searching for a frock and land on a website that offers socks then the content of that website is not clear and proper Content SEO needs to be done over there.

Content is the king and it is the only thing that plays a major role in ranking higher on SERPs. These search engine result pages are very important to consider because once a website is created, these pages let your website reach its target audience with the help of the content present on the website.

Therefore, when writing content for a website make sure you use words that are fresh and original and if you use information from other sources then use a paraphrase or a plagiarism detector to check your content for uniqueness.

These tools that are mentioned above will help you in writing so make use of it before submitting content online.