Are you in the process of setting up a new Shopify e-commerce store, or are you looking to improve the one you already have? Either way, your Shopify SEO has to be appropriately optimized to achieve the desired results. You can do this on your own or by contacting an SEO agency providing this service, which is way more efficient.
People are waiting to find an incredible shopping experience; however, they need to find your online store to get an idea of what you have to offer.
It’s not just about optimizing your website, but also adopting the right ‘White Hat’ practices approved by the likes of Google and Bing. To help you with this, here are five essentials in Shopify SEO:
- Keyword Research
If you want to get users to visit your online store, the first thing you need to understand is what they are looking for.
Then, use their ‘search terms’ (the keywords) in the content on your website. This is what gives you a fair chance to pop up in the search results of search engines.
It would help if you also did some intense keyword research using proper tools to find the target words (keywords) or phrases (long-tail keywords).
Once you’ve found the keywords, all you need to do is insert them organically in the content flow so that Google’s crawlers will take this as part of relevant website content.
- Site Architecture
The trick lies in how the content on your website is arranged. Unless users have access to your content the moment they start their search, your page ranking won’t improve.
Using flat site architecture is good for SEO, and the users should be able to get to any page on your site in just four clicks.
This contrasts with deep architecture, where a user needs to go through a long chain of links. Most users give up midway and abandon their search.
- On-Page SEO
On-page SEO is nothing but optimizing every web page in your website so that your ranking improves and more search traffic is diverted to your site. It is the text content, images, videos, HTML source code of the page, all of which need to be optimized.
On-page SEO includes using the primary keyword in your URL, using short URLs, using the primary keyword in the first sentence of the content, or at least the first paragraph.
- Content Marketing Strategy
Content marketing strategy is considered essential for Shopify SEO, as it enhances user experience. Content marketing strategy includes the means used to reach out to the target audience through various social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
Once you know what sort of content your target audience is interested in, you can customize your content accordingly.
- Linking Sites
Before ranking your online store, Google looks for sites linked to your website. Google’s rating of your site depends on the number of sites linked to your website and the authority of each site. One way of getting more links is to put out Press Releases (PRs) with backlinks to your site.
Publishing guest posts or blogs on other sites help earn links back to your site. Sending emails to websites requesting them to review your products is another way of gaining links back to your website.
Summing it Up
By default, Shopify is built with SEO compatibility. A bit of alteration can help improve your site’s ranking. Using SEO to improve your site’s performance can pay rich dividends by increasing web traffic to your site.
But if you prefer a more efficient way to achieve Shopify SEO, or if you’re tight with schedules to do it on your own, you can always contact an SEO agency providing this service.