Beauty Ecommerce Trends – the Most Popular Products and How to Sell Them Online

The e-commerce industry has grown at an astounding rate over the past decade, with beauty products being no exception. By 2023, it is estimated that the global beauty e-commerce industry will exceed $86 billion in sales. With the continuing growth of the industry, it is important to stay abreast of the latest beauty e-commerce trends so that businesses can stay competitive.

What Beauty E-commerce Trends Will Dominate in 2023?

In 2023, we expect to see more beauty e-commerce trends that focus on convenience, personalization, and sustainability.

In view of the above, there is an urgent need for a reliable B2B beauty marketplace — a platform that connects sellers of beauty products with buyers from around the world, for example, Suplery. This type of marketplace offers a convenient way for sellers to reach a wider audience and for buyers to find the products they need.

Mobile Shopping

As we mentioned, the global mobile shopping market is expected to reach $86 billion by 2023. This means that more and more people are using their smartphones to make purchases.

In order to take advantage of this trend, you need to make sure that your website is mobile-friendly. This means that it should be easy to navigate and use on a smaller screen. You might also want to consider creating a mobile app for your store.

Social Media Shopping

Another big trend in the beauty industry is social media shopping. This is when people use social media platforms, such as Instagram, to make purchases.
For example, you might come across an Instagram post from a beauty brand that includes a link to buy the product. This makes it easy and convenient for people to shop, and it’s a great way to reach a larger audience.


People love feeling like they are being treated as an individual, and this is especially true when it comes to beauty products. This is why personalization is such a big beauty e-commerce trend.

There are a few ways that you can personalize the shopping experience for your customers. For example, you could allow them to create a custom makeup palette or choose their own shampoo and conditioner scent. You could also offer a subscription service where they receive personalized products each month.

Augmented Reality Experiences

Augmented reality (AR) is a technology that overlays digital information in the real world. It has a range of potential applications in beauty e-commerce, from helping shoppers find products in stores to providing them with interactive experiences.

What are the benefits of augmented reality for beauty e-commerce trends

There are a number of potential benefits of using AR in e-commerce, including:
1. Improved customer experience: AR can provide shoppers with a more immersive and interactive experience.

2. Increased sales: AR has the potential to increase sales by helping shoppers find products and providing them with more information about products.

3. Reduced returns: AR can help reduce the number of returns by providing shoppers with more information about products before they purchase them.

4. Improved customer loyalty: AR can help create loyalty among shoppers by providing them with an engaging and interactive experience.

What are the challenges of using augmented reality in e-commerce

There are a number of challenges associated with using AR in beauty e-commerce, including:

1. Cost: AR technology can be expensive to develop and implement.

2. Scalability: It can be difficult to scale AR technology to a large number of users.

3. Privacy and security: AR technology can raise privacy and security concerns as it can collect and store personal data.

4. Compatibility: AR technology may not be compatible with all devices.

What are the trends in augmented reality?

There are a number of trends in the use of AR in e-commerce, including:

1. AR in store: AR is being used more and more in physical stores to help shoppers find products and provide them with information about products.

2. AR for product discovery: AR is being used more and more to help shoppers discover products.

3. AR for product customization: AR is being used more and more to help shoppers customize products.

4. AR for customer service: AR is being used more and more to provide customer services, such as providing product information and troubleshooting.


Finally, sustainability is a big trend in the beauty industry. More and more people are becoming aware of the impact that the beauty industry has on the environment.

As a result, they are looking for products that are made from sustainable materials and that are not tested on animals. If you can offer sustainable products, then you will be able to appeal to this growing trend.

Benefits of Embracing the Trends In Beauty E-commerce

The beauty industry is constantly evolving and changing, which means that the trends you embrace today could be obsolete by the time you read this. However, by staying up-to-date with the latest beauty e-commerce trends, you can create a look that is both unique and fashionable.

Here are some of the most popular beauty e-commerce trends that are expected to continue emerging in the next few years:

1. High-definition beauty: With technology becoming more advanced and affordable, more and more people are turning to high-definition beauty products to achieve the perfect look. From face masks to makeup, high-definition beauty products offer a more precise and realistic look.

2. K-beauty is a popular style of beauty that emphasizes natural ingredients and minimal makeup. This trend is popular due to its affordable and effective nature.

3. Glow: Glowy skin is back and more popular than ever. Thanks to advancements in technology and skincare, people are now able to achieve a natural-looking glow without using harsh chemicals.

4. Anti-aging: The trend of anti-aging is continuing to grow in popularity due to the fact that it offers a variety of benefits, including a longer lifespan and reduced wrinkles.

By embracing these popular beauty trends, you can create a look that is unique and fashionable.

Final Thoughts

Beauty e-commerce trends are rapidly evolving, and it is important to stay up to date with the latest trends. By embracing these trends, businesses can stay competitive and continue to provide customers with a convenient and enjoyable shopping experience. The trends discussed above are expected to be the dominant forces in beauty eCommerce in 2023, so it is important to start preparing now. By embracing these trends, businesses will be able to provide customers with more convenient shopping experiences, increased engagement, and personalized shopping experiences