Digital Marketing

What is call to action? Does your website needs call to action?

Is your website ready to start generating sales for you? Are you prepared to handle customer queries in your mailbox? If yes, then your website is now ready to features a “call to action.”

What Is A Call To Action?

A call to action, commonly known as CTA in the marketing world, can be a word, phrase, button, or image which directs the viewer to click and take a specific action. In simple words it is an element which asks the viewers to do something.

According to, call-to-action are “Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as “Write Now,” “Call Now,” or (on Internet) “Click Here.”

Business owners easily assume that once a viewer goes through their About Us page and services and products they offer, they will be able to figure out on their own, what is the next step. In reality, this is not the case.

Your website should be able to guide the visitors on how to take the next step in the sales process. Web visitors are busy and can get easily impatient. You may lose a customer, if he is not able to complete the sales process or follow the steps as required. Hence you need to make things easy for them, by guiding them through each step. CTA is this guide, which will ensure you don’t lose a client.

Some of the examples of “call to action” which can be used on your website are:

  • Call us today
  • Contact us now
  • Subscribe Today
  • Register now
  • Download now
  • Request a Quote
  • Book a free session

A call to action can be in any form, you do not need to limit yourself to any specific style. You can use a big red button, or a short phrase, or a button. Once call to actions are implemented in your website, you will be surprised to see how effective it is and that even a small business website can generate higher number of leads.

As you have seen, CTAs can be of varying sizes and shapes, they can also be designed and placed differently in different websites. This all is determined by the type of website, and what are the viewers expecting while visiting it. To find out the best type of CTA for your website, you will need to keep testing and retesting the CTAs.

Why Does Your Website Need A CTA?

The question is should you use CTAs on your website? The answer is a big “Yes”. CTAs are very useful for cruising through a webpage, it helps in pointing to a landing page, or they can be used to point other significant pages on the website.

The prime responsibility of a Call to Action is to motivate the user to take action.

Added benefits of a Call to Action

  • Building trust by routing the viewer to extra value-adding resources
  • Helpful to the viewer for researching the company, product, services etc.
  • Familiarises the viewer with the next step

Velocity Consultancy is a professional Web Designing and Development Company providing comprehensive and cost effective web solutions for a wide range of website design & development services. We are dedicated in assisting small to medium sized businesses establish an online presence. We know the pulse of the customers and know how to keep them involved using trendy design elements like CTAs. We help our clients in harnessing the wide reach of the Internet by designing and developing web solutions which will help them in marketing their products to a larger audience.