Digital Marketing Social Media Marketing

Ways to Use Video Editing Software to Grow Your Brand Online

Video is a powerful content type that will help you achieve your marketing goals. Statistics say that the number of digital video viewers will reach nearly 3.5 billion by 2023. Many brands and businesses benefit from the video marketing strategy. They report increased brand awareness, high conversion rates, better ROI, and increased profit. Entrepreneurs post their videos on different social media platforms and attract a large audience. 

But how to create a piece of content that will stand out and promote your brand in the best way? In this article, we’ll find out how to create a high-quality video even if you don’t have any editing skills and have a limited budget. 

How to Choose the Right Editing Software

Before we start exploring how to use a video editor to grow your business, it’s vital to know what program can help you to do that. There’s a variety of video-making tools in the market with different functionalities, subscription plans, types, and forms. If you are a novice editor, pay attention to tools with a straightforward interface, clear navigation buttons, and basic features. It’s better to use a trial period and buy a full version of a program once you are satisfied with the result. You can also find many decent options for free. 

Consider the tool you select that allows you to trim, cut, correct color, add audio, transitions, effects, templates, etc. A royalty-free library with music and images and a video splitter would be a plus. DaVinci Resolve, SDC Free Video Editor, Nutshell, and Movavi are top video editors for small business marketers with no experience. 

Top Tips to Integrate Video Software in Your Marketing Campaign 

High-quality video content will boost conversions and engage your audience, so here are six ways to use a video editing apps to improve the online standing of your brand. 

1. Starting a Vlog 

You can start a video blog on your website combining videos with well-written text or run a blog on social media. YouTube, Facebook, and Instagram are the most popular platforms for vlogging. You can create different types of videos, like promotional, demonstrational, how-to, backstage, corporate culture, etc to tell your clients more about your brand. Consider SEO aspects and add relevant keywords, hashtags, and titles. 

2. Embedding Videos Into Your Site

Business owners can improve their SEO ranking by adding videos to their websites. People will spend more time on their site and are more likely to make a purchase decision. Texts and images are less effective for improving conversions. There are many site pages to embed a video, like the product page, “About Us” page, homepage, and more. When integrating a video into your web design, you should prioritize its quality, consider placement, be concise, and make the video accessible. 

3. Adding Videos to Your Email Campaigns

Another great option for using a video editor in your marketing campaign is incorporating video content into email campaigns. Videos help to tell about the company and showcase products and services engagingly. Entrepreneurs can grow their clickthrough rates and brand awareness. According to the statistics, 87% of video marketers reported that video gives them a positive ROI and positive impact on sales. It’s recommended to create short videos to attract viewers. 

4. Making Demo Videos

Product demonstration videos don’t only grow your brand awareness but also boost sales. Demo videos make people less skeptical, explain key features, and save money. You would spend much time and cost to launch a live demo. Showing customers what your product can really do increases their trust and makes the product more appealing. 

5. Creating Slideshows

Slideshows are a great solution for promoting a brand online. You can edit an amazing slideshow and catch the audience’s attention with creative templates, transitions, captions, voice-overs, music, effects, and more. A slideshow helps tell a story and leave a long-lasting impression on the viewers. 

6. Recording Instructional Videos 

Create tutorials and instructional training videos by recording your computer screen and adding narration. You can create a screencast video by adding a window with a narrator, music, the mouse, and keystrokes to explain to your viewers more about your services and company engagingly. Explainer videos are a powerful tool to boost service or product awareness. 


As you see, there’s nothing challenging in generating professional video content if you select the appropriate editing tool. Follow these tips and market your business with original videos. We wish you good luck and hope a bit of practice and creativity will make you successful.