Digital Marketing

The Simultaneous Rise of Digital Marketing and Cybersecurity

Digital Marketing is crucial to business growth in the modern age. Big and small organizations have continued to invest further in the industry because of their vast potential in building connections between businesses and their prospective customers and clients. Your cybersecurity determines the smooth functioning of the system.

Cybersecurity is gaining more attention than ever before. This is because the headlines are getting so much traction. And among industry leaders, academics, and the public, there is so much fuss around cybersecurity. This new trend is closely connected with the prevalence of successful cyberattacks in recent times.

These attacks are increasingly becoming more frequent, sophisticated, and devastating. The WannaCry attack around the globe saw 300,000 computers from 150 countries hit severely by the effect.

Amid Verizon acquiring Yahoo!, it was reported that over a 1.5billion user data were stolen. What about elections, especially in the US and France?

There have been repeated attacks on the systems. And in the wake of the pandemic, it was revealed that in June, the FBI saw a 75% spike in daily cybercrimes!

A quite scary figure!

And what made the escalating attention to cybersecurity more pronounc28ed is the fast-increasing reliance of businesses and private individuals on digital systems to control essential infrastructures such as industrial systems, cars, utilities, airplanes, and supply chains.

What is Digital marketing?

Digital marketing is an approach to marketing utilizing technologies to promote and market products and services on the internet.

For example, it could be done through web pages or social media while targeting preferred users’ devices, such as mobile phones, tablets, desktop computers, and other digital media.

This umbrella term for diverse digital strategies such as social media marketing, email marketing, and search engine optimization (SEO).

While traditional marketing systems such as prints and billboards do not require data analysis, digital marketing depends heavily on data and reports.

The unified use of technology and the internet helps online marketers curate necessary data and analyze consumer behaviors or user engagement to determine adverts and more personalized content.

However, despite the vast and attractive benefits of digital marketing in cyberspace and organizations, cybersecurity risks are also quite huge!

Businesses may easily fall victim to cyber-crimes such as data and identity theft which could result in reputational and financial harm to your business.

Even before the pandemic, organizations and businesses have dealt a lot with cyberattacks. However, they often need to do this without affecting their innovation ability, extract value from technology investments, and advance business goals.

Hence, the need to deploy a cloud-native architecture known as Secure Access Service Edge (SASE).

So, what is SASE? SASE is a framework that addresses network and security architecture and integrates varying cloud-native security technologies — Software-defined WAN (SD-WAN), Cloud Access Security Broker (CASB), Secure Web Gateways (SWG), Zero Trust Network Access (ZTNA), and Firewall-as-a-Service (FWaaS).

These technologies sync to connect users, systems, and endpoints to services and applications in their different locations.

SASE is pronounced “sassy” and is referred to as the “Network Security future featured in the cloud” by Gartner. Its comprehensive security postures help to support the dynamic, secure access needs of digital enterprises.

SASE is not the same as Security Service Edge (SSE), a term Gartner clarifies as a subset of SASE, focused on the security services needed from a SASE cloud platform.

How does SASE Work?

The SASE network security architecture incorporates SD-WAN or other WAN types with various security capabilities to secure an enterprise network as the combined functions of those features.

SASE differs from traditional network solutions because it is much more secure and direct. And instead of depending on data center security, the model inspects user traffic at a nearby point of presence (PoP) which is the point of enforcement.

This approach helps to boost productivity and efficiency in generating access to data and applications — a much more suitable option for securing distributed data and organizations’ workforces in the cloud.

What Are the Benefits of Digital Marketing?

Digital marketing offers far better opportunities than traditional marketing, and here are the benefits of boosting your marketing campaign.

1. Increased Customer Loyalty

Digital marketing offers you the leeway to bolster your customer communications and relationships, impacting their loyalty to your company and increasing sales.

But, as you already know, it takes more to get customers than retain them. In essence, it can be quite hard to attract customer loyalty.

And when you successfully retain a customer, you’ll make repeat purchases through them, which can cover the cost of winning them.

The United States is recorded to have 40% of online shopping revenue earned from repeat sales which only make up 8% of visitors on these online platforms.

So, as a serious business person who wants to increase sales, you’ll need to retain your customers. These proven tactics should be considered:

Social media: The potential of social media can not be overemphasized. You can encourage your customers to follow you across significant social. Media channels to help them get notified of updates on your business page.

Additionally, you want to scroll through their pages to find what their interests are and therefore create content that resonates with them. You’ll see them crawling back whenever they need your service.

Personalized email offers: As you get to know your potential customers better, you can consider sending them customized offers such as exclusive access to new product releases or seasonal discount codes. Aside from the customers feeling opportunity to have received such benefits, they’ll also return to make repeat purchases.

2. It is Trackable and Measurable

With the vast technology available today, companies can measure their marketing campaign with accurate or near-accurate results—analytics like Google Analytics, Adobe Analytics, and Google Data Studio.

All data you need to push your business forward will be available at your fingertips. Analytics will also help you segment each piece of data on your online platform to understand how each of them impacts the overall growth of your business.

3. It Helps to Broaden Your Business Reach

Your audience reach is often determined by your budget and targeting skills. For example, there are several billion social media users daily, and you can choose to streamline your reach to a specific kind of user to maximize your budget and broaden your business reach and sales potential.

What is Cybersecurity Risk Management?

Cybersecurity is a strategy to secure your networks and systems from external forces. Several practices are required to reduce or manage attacks and protect your business from being exploited.

Engaging in risk management is a top consideration for cybersecurity. And, if your network, systems, or devices are vulnerable, your company operations and data may be at significant risk.

Some critical aspects of Cybersecurity risk management include risk analysis, risk strategy, risk transfer, and risk training.