High-quality web design is essential to build authority in the industry and generating more leads and sales for your brand.
With great web design, you can impress your new and existing customers, and despite the professionalism of your business.
Nowadays, consumers won’t hesitate to click off the website if they are unimpressed by its visual appearance.
Most people make a judgment within seconds when they first see a website and using optimal web design is the best way to leave a positive lasting impression on your visitors.
Important Components of Web Design
A great website is one that combines aesthetic design with functionality and professionalism. It’s not always easy to create the perfect website from scratch but as long as you keep the following key component in mind, you’ll be able to develop the perfect site for your brand.
Content
One of the most obvious elements of great web design is the content of the website. This includes the copy and imagery on your site.
Your copy should be SEO-optimized, concise, and engaging to read. It should also be split into paragraphs and broken up using bullet points or lists. You can use transparent background images or high-quality photos to increase your website’s SEO and readability.
A great website is one that is easy to navigate. Your web pages should be easy to find using a drop-down or horizontal menu on your home page.
It should also be easy for your visitors to head back to the home page from any other area of your website.
You can achieve this by hyperlinking the logo on your website’s header to the homepage or by adding a ‘back to home’ button at the bottom of each web page on your site.
Responsive
It doesn’t matter how great your copy is or how high-quality your products are if your website is slow to load.
Most customers won’t wait longer than a few seconds for a web page to load before clicking off it. Using a great hosting service will ensure your site is quick to load.
Branding
Your website should reflect your branding. It should include the same colors and fonts, and it should clearly display your logo wherever it is naturally possible to do so.
Including plenty of branded elements on your site is one of the best ways to boost brand awareness and strengthen brand identity.
Both new and returning website visitors will subconsciously take in your branding and they’ll make a visual connection between your logo, brand colors, and products.
Easy-to-Access Information
The majority of your website visitors are on your site to find a specific piece of information or to buy a certain product.
They don’t have the time to read through pages of irrelevant information or find an obscure product page. If they can’t find what they want quickly and easily, they’ll find another website to fulfill their needs.
Your website content should be clear and easy to navigate. Your visitors should be able to find exactly what they’re looking for within a matter of seconds so that they have a positive experience on your site.