A website is a basic and important tool for any business when going online. It represents the business, showcases its products/services to the customer, and provides detailed information about the company.
Nowadays, not just a brand or company can use the website to represent its presence in the online world. Individuals, content creators, and even professionals use websites to help them build personal branding on the internet. Since the website is one of the most comprehensive online pages to display one’s information and expertise, many begin to create their website simply to position themselves in this vast world.
Although you can ask for some website makers to help you create your own, you should build the website yourself.Why is so?
Building your own website has many advantages you may never realize before.
Why Should You Make Your Own Website?
The reason is simple: complete control.
When you make your own website, you have the complete power to design it, decide what goes on it, and how people can use it. You don’t need to worry about someone else making decisions that could potentially ruin your website or hurt your business.
There are no limits to what you can do with your website when you build it yourself. If you want to add a new feature or change the design, you can do so without anyone’s permission. Or, you want to add animated commercial content on the website without worrying over someone’s approval.
You also don’t need to worry about whether or not the changes you want to make are possible. If you can dream it, the chances are good that you can code it (or find a plugin that will do it for you).
8 Best Practices to Create Your Own Website
Even though you’ve never made a website before, don’t worry! You can just experiment with it yourself. After all, it’s your own website. There’s no right or wrong when choosing the design and template for your first website.
But, there are a few tips you may consider to make your website user-friendly for visitors. Things like choosing the website’s background color should appeal to both your liking and audiences’. You build a website for it to get visited, right?
So, here are some basic steps when building your own website.
1. Choose your domain name carefully
The first step of making a website is deciding on your domain name. This is the URL or web address that people will use to find your site, so it’s important to choose something that is easy to remember and relevant to your business or personal brand.
If you’re having trouble coming up with a good domain name, try thinking of a few keywords related to your website and then putting them together to create a unique and memorable name.
2. Find a reliable hosting provider
The next step is finding a hosting provider. This is the company that will store your website’s files on their servers and makes sure that it is accessible to visitors 24/7.
There are many different hosting providers to choose from, so be sure to do your research before settling on one. Some things you may want to consider are the company’s reputation, reviews, pricing, and customer support.
3. Choose your website builder
Now it’s time to start building your website!
There are many different website builders to choose from, so be sure to find one that is right for you. Some things you may want to include are the builder’s ease of use, features, flexibility, and price. Some popular website builders you can consider are WordPress, Wix, and Weebly.
You should compare each website builder’s features to find what’s best you need. For example, if you need a personal website, you don’t need many features like an online store. Meanwhile, if you want to build an online store, make sure the website builder has eCommerce features.
4. Pick a theme or template for your website
Once you have chosen a website builder, it’s time to pick a theme or template for your site. This will determine the overall look and feel of your website, so be sure to choose something that you like that is relevant to your brand.
It’s important to learn the connection between your personal branding with your website theme. This helps visitors who land on your website understand who you are through the color, fonts, and design without checking your content.
This step is crucial for user-friendly websites. Organize your website content so that visitors can easily find what they are looking for.Your navigation menu should be simple and concise, with clear names for each page. For example, you may use a drop-down menu. Drop-down menus can be helpful if you have a lot of content on your site. Lastly, your navigation should be responsive. This means it should be easy to use on desktop and mobile devices.
6. Add content to your website
Now it’s time to start adding content to your website. This can include things like text, images, videos, and blogs. Make sure to add content that is relevant to your brand and will appeal to your target audience.
Also, it’s important to optimize your website so it can generate more traffic. One of the easiest ways is to make engaging content like product videos. Video content makes a great medium to attract people to check your website. Producing videos and sharing them on social media platforms will hook people to actually check on your detailed profile, that is, a website.
7. Promote your website
Once you have finished building your website, it’s time to promote it! There are many different ways to promote your website, such as through social media, search engine optimization (SEO), and advertising.
If you have a shoestring budget, you can start by advertising the website on your social accounts. For example, when you make Instagram Story, make sure to include a link to your website so your followers and people who watch your Story can visit the page directly.
Or, you can put your website link as well as a Call to Action (CTA) on Instagram Bio. That way, people who check on your account are hooked to click on your CTAs.
8. Analyze your website’s traffic
Finally, be sure to analyze your website’s traffic. This will help you to see how many people are visiting your site, where they are coming from, and what pages they are most interested in.
This information can be useful in determining which promotion strategies are working well and which ones need to be improved.
Making your first website can be daunting, but it doesn’t have to be. Make sure not to rush through the process and take your time to choose a domain name, hosting provider, website builder, and template that you are happy with.
And finally, don’t forget to promote your website and analyze your traffic so that you can continue to improve your site over time. Just take your time and follow these basic steps, and you’ll be well on your way to creating a successful website. Best of luck!