What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is used for optimizing a website and displaying it on various search engines like Google, Bing, and Yahoo etc.

Search engine optimization is divided into two basic areas:

On-page optimization

Off-page optimization

On-page Optimization 

On-page optimization is a process where website elements which comprise a web page, such as HTML code, images and textual content.

Off-page Optimization

Off-page optimization refers, predominantly, to backlinks (incoming links to a webpage which is being optimized, from other relevant websites)

For Search Engine Optimization