In today’s technology driven world, great amount of business is now conducted online. Whether you have an online store or are a service provider, website driven companies are now ruling the marketplace.
Even though your business and sales are not driven online, a well-developed website can help you tremendously in expanding the global arena of your business. There is nothing worse than hosting a website for your business, which resembles a mere electronic billboard which fails to captivate the viewer’s interest.
Your website can play a dynamic role in developing an impactful online and offline business profile for your business. Mentioned below are a few important points to consider while developing or restructuring your website. These points will help you get the most out of your website.
Define goals for your website:
Before developing a website, it is important to determine the reason for developing it. You need to know the purpose of having a web site and how will it help your business. Define the reason for having a website, whether it is to gain sales leads or to provide your product or company information to the customers. Is the website going to help increase your newsletter signups or help in selling products online? Whatever maybe the goal, you need to be absolutely clear about your requirements. Develop the design and website according to the goals, this will help you measure the success of your website vis a vis your set goals.
Usability of the website measures the ease with which visitors can use your website. Your website may be developed using the latest responsive technology, however that doesn’t mean that the visitors or customers are able to interact with your website as comfortably as they wish to. You need to ensure that the website is user friendly and it engages the visitors. The viewers should be able to complete their tasks successfully and get a sales conversion.
Usability is a crucial component of a good web design. The few aspects which improve the usability of the website are
- Navigation: The navigation should be instinctive and consistent.
- Readability: The text on the page should be readable. Make sure there are no distracting background images or animations, masking the content.
- Content: Content for the web needs to be different from content used in print. Small amounts of clear and brief content is more engaging rather than a horde of information.
- Hyperlinks: The hyperlinks on the website need to be prominent and easy to recognize so that viewers are sure where they need to click for more information.
- Focus on User: The goal of the website is to garner viewership and convert them into sales. So rather working on widgets and slideshows to give your website a cool look, work on the content which the user is interested in.
Clear and fresh content can help in engaging viewers and encouraging them to visit again. So whether posting regular blogs or updating the galleries with videos or slides, ensure the matter is fresh and clear to understand. You can increase your website viewership by informing about your newly published content on social media profiles or by sending regular emails, newsletters or updates to your already registered customers.
The online world is a visual environment, so if you are planning to use photographs for your website, you need to ensure that they are of good quality and are optimized web use. Especially for online stores, beautifully clicked images of the products can make the sale faster. Opt for a professional photo shoot of the products or for images in the background, to make them more visually captivating. Avoid using self-clicked grainy pictures. You also need to ensure that the images are optimized for your website, whereby not affecting the speed and loading time of the website.
With the growing mobile revolution, more and more people are now accessing the web world on their smart phones and tablets. To make sure that you do no lose your visitors, you need to check how the website works on mobile devices. If you do not have a responsive web design, it is time you design a website which can fit in any browser, not depending on the size of the device. How is your site performing in these devices? To save both money and time, try to make a website which is smart device friendly. Hence you will not be required to build an app or a mobile version of your site.
Velocity Consultancy is a professional Web Designing and Development Company providing comprehensive and cost effective web solutions for a wide range of website design & development services. We are dedicated in assisting small to medium sized businesses establish an online presence. We help our clients in harnessing the wide reach of the Internet by designing and developing web solutions which will help them in marketing their products to a larger audience.